Author
Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
November 2, 2026
Why The Best Search and Discovery Solution for Department Stores Is an AI Reasoning Engine
A long list of features and functionalities won't tell you which search and product discovery solution is best for a department store, but three questions will: Do shoppers find what they mean? Can merchandisers and product teams control the...
October 15, 2026
How to Optimize Ecommerce Health and Beauty Site Conversions via Product Discovery
Beauty ecommerce has a conversion problem that most teams misdiagnose. Traffic is healthy, and the product assortment is strong, but online shoppers search, browse, and abandon because the discovery experience fails them before they ever reach...
November 2, 2026
Why The Best Search and Discovery Solution for Department Stores Is an AI Reasoning Engine
A long list of features and functionalities won't tell you which search and product discovery solution is best for a department store, but three questions will: Do shoppers find what they mean? Can merchandisers and product teams control the...
October 15, 2026
How to Optimize Ecommerce Health and Beauty Site Conversions via Product Discovery
Beauty ecommerce has a conversion problem that most teams misdiagnose. Traffic is healthy, and the product assortment is strong, but online shoppers search, browse, and abandon because the discovery experience fails them before they ever reach...
May 16
2023
9 Internal Site Search Best Practices for Enterprise Ecommerce
Noelina Rissman
Noelina Rissman
March 21
2023
What Are the Best Ecommerce Search Engines?
Noelina Rissman
Noelina Rissman
March 16
2023
What 99% of Product Search Engines Get Wrong
Noelina Rissman
Noelina Rissman
February 28
2023
The 3 Levels of Natural Language Search in Ecommerce (And Why Most Vendors Stop at Level 2)
Noelina Rissman
Noelina Rissman
February 21
2023
How Search Intelligence Maximizes Ecommerce Outcomes
Noelina Rissman
Noelina Rissman
February 16
2023
Maximize Your Ecommerce Search Bar Conversions
Noelina Rissman
Noelina Rissman
January 6
2023
The Hidden Costs of Broken Internal Site Search
Noelina Rissman
Noelina Rissman
December 21
2022
How NLP Ecommerce Search Can Boost Your Revenue
Noelina Rissman
Noelina Rissman
December 8
2022
How to Sell Excess Ecommerce Inventory This Holiday Season
Noelina Rissman
Noelina Rissman
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