Author
Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
March 16
2023
What 99% of Product Search Engines Get Wrong
Noelina Rissman
Noelina Rissman
February 28
2023
The 3 Levels of Natural Language Search in Ecommerce (And Why Most Vendors Stop at Level 2)
Noelina Rissman
Noelina Rissman
February 21
2023
How Search Intelligence Maximizes Ecommerce Outcomes
Noelina Rissman
Noelina Rissman
February 16
2023
Maximize Your Ecommerce Search Bar Conversions
Noelina Rissman
Noelina Rissman
January 6
2023
The Hidden Costs of Broken Internal Site Search
Noelina Rissman
Noelina Rissman
December 21
2022
How NLP Ecommerce Search Can Boost Your Revenue
Noelina Rissman
Noelina Rissman
December 8
2022
How to Sell Excess Ecommerce Inventory This Holiday Season
Noelina Rissman
Noelina Rissman
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