Ecommerce Collections
Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase
Constructor’s purpose-built AI optimizes your collection pages by aligning shopper preferences with your most important metrics. Deliver curated, user-friendly product pages that increase conversions and revenue, no matter your vertical and product categories.
What We Do
Use AI-native collection pages to ensure every page is curated for conversion rates
Easily design themed pages that aren’t limited by your product hierarchy for your website, email marketing campaigns, and more
Powered by Clickstream data and advanced machine learning, you can automate collection displays and rerank products to optimize for your KPIs.
With a mix of dynamic rules, AI automation, and individual product selections, easily create the exact collection page and shopping experience you want customers to have.
Set up tailored landing pages more easily
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Build curated collection pages by filtering by attributes, uploading a CSV file, or using Generative AI — without having to modify your product hierarchy or get help from an engineer
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Use custom fields to easily update and display enriched content across collections — for seasonal promotions, loyalty programs, and beyond
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Dynamically adjust advanced filtering and sorting options so shoppers can self-serve effortlessly
- Create sub-collections within larger categories to simplify navigation and help users find specific products and product lines faster
Deliver eye-catching, unique experiences to every shopper, every time
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Pair AI with clickstream to hyper-personalize your collections and drive your most critical KPIs
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Leverage collections data to power a more holistic product discovery experience, helping surface better products for customers site-wide
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Review collections as if you were a user on your site, complete with facets, product data, and ranking explanations
- Ensure the most relevant collections are always front and center via your homepage or within Browse categories
Streamline cross-channel and -device marketing campaigns
- Make campaign management simple across ads, social, and email platforms
- Constructor’s REST API gives you seamless connectivity across channels to help you collect the data you need for effective campaigns
- Encourage offsite discovery by using the full merchandising suite of tools to personalize collections for email marketing and other campaigns
- Optimize for mobile shoppers with a fully responsive design that ensures seamless usability on any device
Industry Applications
How leading ecommerce websites and industries use collection pages to guide discovery
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Fashion shopping is seasonal, trend-driven, and visual. Collections automates the creation of listing pages around trends, occasions, and styles — like New Arrivals, Wedding Guest Dresses, or Snow Essentials. Collections for your online store adapt based on inventory, shopper behavior, and performance data, ensuring the right products surface as demand shifts. This keeps landing pages relevant, drives customer engagement, reduces manual merchandising work, and increases conversion rates.
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Grocery shopping is routine-driven and time-sensitive. Ecommerce collection pages make it easy to group products by use cases such as Weekly Essentials, Meal Prep, or Seasonal Favorites. Constructor keeps these collections up to date as availability changes and shopper preferences evolve, helping potential customers find what they need faster while increasing basket size and repeat visits.
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Home purchases are planned, project-based, and often span multiple items. Ecommerce sites with curated listing pages help shoppers browse coordinated sets — such as Living Room Looks, Small Space Solutions, or Outdoor Entertaining. Constructor ensures these collections reflect current inventory, product compatibility, and shopper engagement, giving buyers confidence, helping them find inspiration, and supporting higher-value purchases.
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Large catalogs can overwhelm shoppers without clear structure. Curated listing pages let retailers group products by focused categories — like Back-to-School, Valentine's Day, or Editor’s Picks — to guide browsing and reduce friction. Constructor dynamically updates collections based on what performs best, helping teams scale merchandising without relying on static rules or constant manual updates.
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Direct-to-consumer brands rely on storytelling and brand-led merchandising. Ecommerce collection pages let B2C teams organize featured products by launch, campaign, or theme (e.g., Best Sellers or Limited Drops). With Constructor, collections automatically reflect shopper interest and performance signals, keeping brand-led experiences effective as traffic and behavior change.
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B2B buyers want speed, structure, and clarity. Collection pages help organize large catalogs into practical groupings, such as Compatible Parts, Bulk Order Favorites, or Industry-Specific Kits. Constructor keeps these collections accurate as inventory, pricing, and demand change. This helps buyers self-serve efficiently while reducing friction in complex purchasing journeys.
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Take an in-depth look at Constructor’s search and browsing features
Learn how our AI technology complements your own merchandising expertise to save hours of time and drive revenue.
Grab your guide to learn:
- How we ensure comprehensive product discovery across your website
- How clickstream data, transformers, and LLMs improve search results
- How our Merchant Intelligence guides the A/B testing experience
See how Constructor helped Petco drive a 13% higher conversion rate
“What we loved about Constructor was the fact that it’s built on true glassbox AI."
See how Constructor helped Petco drive a 13% higher conversion rate
“What we loved about Constructor was the fact that it’s built on true glassbox AI."
See how Constructor helped Petco drive a 13% higher conversion rate
“What we loved about Constructor was the fact that it’s built on true glassbox AI."
See how Constructor helped Petco drive a 13% higher conversion rate
“What we loved about Constructor was the fact that it’s built on true glassbox AI."
Our Solution
Collections works seamlessly across Constructor's holistic suite of ecommerce tools
Our powerful Collections solution is part of Constructor’s holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce.
Collections is anchored on a constant user feedback loop derived from your shoppers’ unique Clickstream data, and augmented by the latest in NLP, transformers, and LLMs.
Our powerful Collections solution is part of Constructor’s holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce.
Collections is anchored on a constant user feedback loop derived from your shoppers’ unique Clickstream data, and augmented by the latest in NLP, transformers, and LLMs.
A fully integrated suite of ecommerce search and product discovery solutions
Frequently Asked Questions
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Traditional collections are usually static and manually maintained. Constructor’s Collections are dynamic — as in, they automatically update based on shopper behavior, inventory changes, and performance signals. This means collections stay relevant without constant manual work.
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Yes. Constructor’s Collections respond to real-time inventory availability, shopper engagement, and product performance. When items go out of stock or demand shifts, collections adjust automatically to surface the most appropriate products.
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Absolutely. AI handles scale and optimization, while merchandisers set the strategy. Teams can pin products, apply business rules, prioritize brands or margins, and shape collections to align with campaigns, storytelling, and brand goals.
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Collections can support a wide range of use cases, including seasonal campaigns, promotions, trends, gifting, new arrivals, editorial storytelling, and occasion-based shopping. They’re also well-suited for complex B2B assortments or industry-specific use cases.
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Collections reduce decision fatigue by presenting a curated, relevant set of products instead of overwhelming shoppers with endless options. They help shoppers browse with confidence and discover products faster, especially when intent is exploratory.
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Yes. Constructor’s Collections can adapt based on shopper behavior, preferences, and context, so different customers may see different products within the same collection. All products returned are optimized to drive sales and improve other ecommerce outcomes, such as conversion rate, average order value (AOV), margins, and revenue.
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Collections work alongside Search, Browse, and Recommendations to create a connected discovery experience. Each interaction on these surfaces generates valuable signals — what shoppers click, filter, add to cart, and ultimately buy — that continuously refine ranking and attractiveness everywhere. So performance in Collections can improve Search and Recommendations, and vice versa. This means that discovery gets smarter over time, without teams having to constantly re-merchandise.
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They’re designed specifically for scale. Whether you manage thousands or millions of SKUs, Collections make large catalogs feel intentional and easy to explore — without relying on constant manual curation.
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Most teams can start creating and testing Collections quickly using Constructor’s existing data and tooling. Many potential customers validate impact through a Proof Schedule before rolling out more broadly.