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      • All Constructor Products A connected system of intelligent discovery channels.
      • CONSTRUCTOR PLATFORM

        Learn more about the platform driven by a central Commerce Reasoning Engine that interprets behavior, context, and intent to deliver the right products to the right person, everywhere they shop.

        View More
      • SHOPPING AGENTS

        • AI Shopping Agent

          Helps shoppers find what they want to buy using natural language

        • Product Insights Agent

          Generate and answer personalized product questions that help shoppers buy with confidence

      • ONSITE SHOPPER EXPERIENCES

        • Search & Autosuggest

          Ecommerce search driven by AI and real-time shopper behavior

        • Browse

          Personalize your ecommerce category pages for maximum conversion

        • Recommendations

          Help shoppers discover products they didn’t know they needed

        • Retail Media

          Unlock paid revenue with relevant sponsored products and ads that don’t sacrifice customer experience

        • Collections

          Build dynamic, curated product pages

        • Quizzes

          Create smart product recommendation experiences that drive shopper engagement

      • OFFSITE SHOPPER EXPERIENCES

        • Cross-Channel & Offsite Discovery

          Create data-driven marketing campaigns across channels including email, SMS, mobile notifications and in-store

      • INSIGHTS & AUTOMATIONS

        • Merchant Intelligence Agent (Beta)

          Research, understand and fix what’s behind every result and ranking

        • Attribute Enrichment

          Enrich product and category attributes using GenAI to improve discoverability

        • Merchandiser Controls

          Gain insight from dashboards and reports, set controls and run experiments

    • journey-of-a-query-resource-hub-image-800@2x

      The Journey of a Query

      Explore the newest whitepaper in our AI Building Blocks Series to learn 'Why Behavioral Data Belongs in Every Stage of Discovery.'

      Read Now
        • B2C

          Help more shoppers find the right products for them.

        • B2B

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

        • Fashion & Apparel

          Tailor discovery experiences to every season, trend, and shopper.

        • Grocery

          Help every shopper fill their basket — faster, smarter, and more profitably.

        • Furniture & Home Goods

          Make researching and buying furniture feel effortless.

        • Department & General Merchandise

          Show appealing product results from large, complex catalogs.

        • Case Studies

          Learn how enterprise brands and retailers use Constructor

        • Wall of Love

          See what Constructor customers have to say

    • agentic-ai-hero@2x-2

      Preparing Retail for Agentic AI

      We're witnessing the early stages of a radical shift in digital commerce: the rise of AI shopping agents. It's a transformation that redefines discovery, giving shoppers a new way to find products and make purchasing decisions.

      Read Now
        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

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Book a Demo
      • All Constructor Products A connected system of intelligent discovery channels.
      • CONSTRUCTOR PLATFORM

        Learn more about the platform driven by a central Commerce Reasoning Engine that interprets behavior, context, and intent to deliver the right products to the right person, everywhere they shop.

        View More
      • SHOPPING AGENTS

        • AI Shopping Agent

          Helps shoppers find what they want to buy using natural language

        • Product Insights Agent

          Generate and answer personalized product questions that help shoppers buy with confidence

      • ONSITE SHOPPER EXPERIENCES

        • Search & Autosuggest

          Ecommerce search driven by AI and real-time shopper behavior

        • Browse

          Personalize your ecommerce category pages for maximum conversion

        • Recommendations

          Help shoppers discover products they didn’t know they needed

        • Retail Media

          Unlock paid revenue with relevant sponsored products and ads that don’t sacrifice customer experience

        • Collections

          Build dynamic, curated product pages

        • Quizzes

          Create smart product recommendation experiences that drive shopper engagement

      • OFFSITE SHOPPER EXPERIENCES

        • Cross-Channel & Offsite Discovery

          Create data-driven marketing campaigns across channels including email, SMS, mobile notifications and in-store

      • INSIGHTS & AUTOMATIONS

        • Merchant Intelligence Agent (Beta)

          Research, understand and fix what’s behind every result and ranking

        • Attribute Enrichment

          Enrich product and category attributes using GenAI to improve discoverability

        • Merchandiser Controls

          Gain insight from dashboards and reports, set controls and run experiments

    • journey-of-a-query-resource-hub-image-800@2x

      The Journey of a Query

      Explore the newest whitepaper in our AI Building Blocks Series to learn 'Why Behavioral Data Belongs in Every Stage of Discovery.'

      Read Now
        • B2C

          Help more shoppers find the right products for them.

        • B2B

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

        • Fashion & Apparel

          Tailor discovery experiences to every season, trend, and shopper.

        • Grocery

          Help every shopper fill their basket — faster, smarter, and more profitably.

        • Furniture & Home Goods

          Make researching and buying furniture feel effortless.

        • Department & General Merchandise

          Show appealing product results from large, complex catalogs.

        • Case Studies

          Learn how enterprise brands and retailers use Constructor

        • Wall of Love

          See what Constructor customers have to say

    • agentic-ai-hero@2x-2

      Preparing Retail for Agentic AI

      We're witnessing the early stages of a radical shift in digital commerce: the rise of AI shopping agents. It's a transformation that redefines discovery, giving shoppers a new way to find products and make purchasing decisions.

      Read Now
        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo

AI Product Insights Agent

Turn Last-Minute Questions Into Confident Purchases

Constructor’s AI Product Insights Agent (PIA) ensures high-intent shoppers don’t bounce at the finish line — delivering instant, trustworthy answers to their final product questions directly on your Product Detail Pages (PDPs).

Book a Demo
See Where Agentic AI Can Add Value to Your Site:
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What We Do

Remove Doubt to Boost Revenue, Lower Returns & Lift AOV

Shoppers who reach your PDPs are ready to buy — but more than half still leave without buying. Often, they bounce because they can’t easily find answers to lingering questions.

PIA removes this friction by analyzing your existing data — reviews, product specs, manuals, support content, and more — as well as incorporating external sources to generate clear, context-aware responses in real time. It even predicts shoppers’ next questions to keep them engaged and moving forward.

With PIA, shoppers get the helpful responses and reassurance they need to buy with confidence — driving higher conversions, fewer returns, and greater customer loyalty.

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Shoppers who reach your PDPs are ready to buy — but more than half still leave without buying. Often, they bounce because they can’t easily find answers to lingering questions.

PIA removes this friction by analyzing your existing data — reviews, product specs, manuals, support content, and more — as well as incorporating external sources to generate clear, context-aware responses in real time. It even predicts shoppers’ next questions to keep them engaged and moving forward.

With PIA, shoppers get the helpful responses and reassurance they need to buy with confidence — driving higher conversions, fewer returns, and greater customer loyalty.

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Capabilities

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Meet shoppers at the moment of highest intent

  • Deliver real-time product Q&A exactly where it’s needed — right on your PDPs

  • Auto-answer common questions about sizes, materials, care, delivery, returns, and more

  • Ingest and synthesize content from existing reviews, specs, FAQs, and support docs — no manual input required

  • Flexible setup means no strain on your technical teams — deploy and optimize with minimal effort

Book a Demo

PIA-Capabilities-Agentic Guided Selling@2x

Keep Shoppers Engaged and Confident

  • Predict and surface next-best questions to remove doubts and reduce drop-off

  • Provide clear, context-aware responses that communicate product specs clearly and cut return rates

  • Unlock upsell opportunities by recommending compatible accessories or alternatives within the Q&A flow

Book a Demo

PIA-Capabilities-Customer Intelligence@2x

Learn What Shoppers Really Want to Know

  • Uncover the real questions and concerns customers have at the moment of buying

  • Reveal gaps in product content, specs, or support materials to help teams prioritize updates, improve merchandising, enhance PDPs, and fine-tune the entire user experience over time

  • Continuously get smarter as PIA learns from every interaction, delivering better answers and more valuable intel with every session 

Book a Demo
Whitepaper

The New Discovery Layer: Preparing Retail for Agentic AI

We're witnessing the early stages of a radical shift in digital commerce: the rise of AI shopping agents. It's a transformation that redefines discovery, giving shoppers a new way to find products and make purchasing decisions. But unlike previous shifts that primarily changed where people shopped, the agentic era changes who — or rather, what — does the shopping.

Read the Whitepaper
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Industry Applications

How leading ecommerce companies use AI agents on PDPs to convert last-minute shoppers in real-time

  • Fashion shopping is personal, fit-driven, and full of “one last question” requests. Our AI Product Insights Agent sits right on the product detail page to answer sizing, fit, fabric, care, and occasion questions in real time — so shoppers don’t leave to search elsewhere. Using your existing product data, reviews, and support content, it personalizes insights to help customers choose confidently, reduces returns driven by uncertainty, and keeps high-intent traffic moving to checkout.

    Learn More
    ai product insights agent for fashion and apparel
  • Grocery shopping is fast, routine-heavy, and detail-sensitive, especially for dietary needs. The AI agent helps shoppers confirm ingredients, allergens, nutrition, substitutions, storage, and delivery schedules directly on the PDP. That means fewer abandoned carts from unanswered questions and fewer support tickets for repeat “is this gluten-free?” moments — while helping shoppers finalize baskets faster.

    Learn More
    ai product insights agent for grocers
  • Home purchases are high-consideration and often involve practical concerns: dimensions, materials, assembly, weight limits, room fit, and care. The AI Product Insights Agent responds to these “will this work in my space?” questions where they happen (i.e., on the PDP), pulling from specs, manuals, FAQs, and reviews. This builds buyer confidence, encourages higher-value buys, and helps cut return risk caused by mismatched expectations.

    Learn More
    product insights agent for furniture and home goods
  • Big catalogs can blur customer focus and create decision fatigue, especially when product pages vary in quality and completeness. PIA fills content gaps by synthesizing what’s already available (attributes, reviews, FAQs, company docs) into clear answers shoppers can act on. It helps customers compare options, confirm key details (like compatibility, what’s included, and return terms), and reduces drop-off at the final point of decision-making.

    Learn More
    product insights agent for department and general merchandise
  • Direct-to-consumer brands win on trust, clarity, and brand experience — until a shopper hits uncertainty (fit, materials, shipping, returns, warranty). The agent maintains that reassurance throughout the experience by responding to questions instantly on the PDP in the customer’s own words. It also captures any follow-up questions, helping teams spot gaps in PDP content and prioritize updates that improve conversion over time.

    Learn More
    product insights agent for b2c
  • B2B buying is compatibility-first, and tolerance for ambiguity is low. PIA allows for structured, spec-heavy evaluation with fast responses about fitment, substitutes, certifications, install requirements, bulk purchasing details, and policy constraints — right on the PDP. This functionality helps users self-serve with confidence, reduces back-and-forth with customer service teams, and keeps complex deals moving forward.

    Learn More
Customer Stories
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Paul Hornby
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Paul Hornby
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Paul Hornby
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Paul Hornby
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See how Constructor helped Petco drive a 13% higher conversion rate

“We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor.”
Tony Gabriele
VP Digital Strategy, Petco
Read the Full Story
home-24-black

Learn how home24 achieved double-digit growth in search conversions

“Aside from the positive return on investment, we love the ease of use, extremely hands-on support, and pleasant experience that comes from working with the Constructor team. If you're an enterprise retailer looking to ramp up search, I highly recommend reaching out to Constructor.”
Gianluca Randisi
Chief Product Officer, home24
Read the Full Story
the-very-group-black

“What we loved about Constructor was the fact that it’s built on true glassbox AI."

“Constructor's AI will merchandise our product catalog and our product categories for us, and will do it in a way that helps us to understand why it’s made the choices it's made, gives our human beings the opportunity to intervene when we think there’s a real need, all while creating an ecosystem where we can work with Constructor to challenge the algorithm and continue to tweak and evolve it.”
Paul Hornby
Digital Customer Experience Director, The Very Group
Watch the Interview
petco-black

See how Constructor helped Petco drive a 13% higher conversion rate

“We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor.”
Tony Gabriele
VP Digital Strategy, Petco
Read the Full Story
home-24-black

Learn how home24 achieved double-digit growth in search conversions

“Aside from the positive return on investment, we love the ease of use, extremely hands-on support, and pleasant experience that comes from working with the Constructor team. If you're an enterprise retailer looking to ramp up search, I highly recommend reaching out to Constructor.”
Gianluca Randisi
Chief Product Officer, home24
Read the Full Story
the-very-group-black

“What we loved about Constructor was the fact that it’s built on true glassbox AI."

“Constructor's AI will merchandise our product catalog and our product categories for us, and will do it in a way that helps us to understand why it’s made the choices it's made, gives our human beings the opportunity to intervene when we think there’s a real need, all while creating an ecosystem where we can work with Constructor to challenge the algorithm and continue to tweak and evolve it.”
Paul Hornby
Digital Customer Experience Director, The Very Group
Watch the Interview
petco-black

See how Constructor helped Petco drive a 13% higher conversion rate

“We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor.”
Tony Gabriele
VP Digital Strategy, Petco
Read the Full Story
home-24-black

Learn how home24 achieved double-digit growth in search conversions

“Aside from the positive return on investment, we love the ease of use, extremely hands-on support, and pleasant experience that comes from working with the Constructor team. If you're an enterprise retailer looking to ramp up search, I highly recommend reaching out to Constructor.”
Gianluca Randisi
Chief Product Officer, home24
Read the Full Story
the-very-group-black

“What we loved about Constructor was the fact that it’s built on true glassbox AI."

“Constructor's AI will merchandise our product catalog and our product categories for us, and will do it in a way that helps us to understand why it’s made the choices it's made, gives our human beings the opportunity to intervene when we think there’s a real need, all while creating an ecosystem where we can work with Constructor to challenge the algorithm and continue to tweak and evolve it.”
Paul Hornby
Digital Customer Experience Director, The Very Group
Watch the Interview
petco-black

See how Constructor helped Petco drive a 13% higher conversion rate

“We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor.”
Tony Gabriele
VP Digital Strategy, Petco
Read the Full Story
home-24-black

Learn how home24 achieved double-digit growth in search conversions

“Aside from the positive return on investment, we love the ease of use, extremely hands-on support, and pleasant experience that comes from working with the Constructor team. If you're an enterprise retailer looking to ramp up search, I highly recommend reaching out to Constructor.”
Gianluca Randisi
Chief Product Officer, home24
Read the Full Story
the-very-group-black

“What we loved about Constructor was the fact that it’s built on true glassbox AI."

“Constructor's AI will merchandise our product catalog and our product categories for us, and will do it in a way that helps us to understand why it’s made the choices it's made, gives our human beings the opportunity to intervene when we think there’s a real need, all while creating an ecosystem where we can work with Constructor to challenge the algorithm and continue to tweak and evolve it.”
Paul Hornby
Digital Customer Experience Director, The Very Group
Watch the Interview

Our Solution

AI Product Insights Agent works seamlessly across Constructor's holistic suite of tools

Our powerful AI agent is part of Constructor’s holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce. 

See Our Platform
Constructor suite of tools circling Native Commerce Core
Constructor suite of tools circling Native Commerce Core

Our powerful AI agent is part of Constructor’s holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce. 

See Our Platform
Our Suite

A fully integrated suite of ecommerce search and product discovery solutions

Search
Generate customer-first, AI-powered ecommerce search results that increase critical revenue metrics.
Learn More
Browse
Provide personalized, optimized shopping experiences for every customer on every category page.
Learn More
AI Shopping Agent
Educate customers and help them find products with engaging, conversational AI blended with 1:1 personalization.
Learn More
AI Product Insights Agent
Deliver instant answers to customers' final product questions directly on your Product Detail Pages (PDPs).
Learn More
Merchant Intelligence Agent
Merchant Intelligence Agent enables teams to get direct, contextual answers to questions about dashboard results, as well as suggestions to improve performance.
Learn More
Recommendations
Complement the shopping experience with the right recommendations for each customer at exactly the right time.
Learn More
Collections
Automatically organize products into themed, AI-powered, personalized landing pages to create a shopping experience that sparks joy — and ROI.
Learn More
Quizzes
Drive more revenue and build stronger relationships based on information your customers want you to know.
Learn More
Attribute Enrichment
Kick manual work aside and enrich the product and category attributes your customers need to find the products they love.
Learn More
B2B Solutions
Tackle complex products, large catalogs, and dynamic pricing at the speed of B2B enterprise — all while maximizing your profit margin.
Learn More
Retail Media
Show the optimal mix of sponsored listings that drive revenue without harming your brand.
Learn More
Cross-Channel and Offsite Discovery
Provide a connected omnichannel discovery experience across both digital and physical touchpoints.
Learn More

Frequently Asked Questions

  • PIA is a Generative AI-powered product expert that lives on your Product Detail Pages (PDPs) and answers shoppers’ last-mile questions in real time. It generates the right responses at the right time, so high-intent shoppers don’t leave the page to go elsewhere.

  • PIA can handle common PDP questions like sizing/fit/dimensions, materials, care instructions, delivery timelines, return policies, compatibility, and “what’s included” style questions. It can then suggest smart follow-up prompts to keep shoppers moving toward purchase.

  • PIA analyzes and synthesizes your existing customer-facing resources — like product specs, manuals, support content, FAQs, reviews, size charts, and other retailer-approved content — to generate clear, context-aware answers.

  • Beyond Q&A, PIA encourages guided selling by surfacing next-best questions and enabling upsell/cross-sell moments (for example, recommending compatible accessories or alternatives) within the same PDP experience.

  • By answering the questions that typically cause hesitation — like fit, materials, care, delivery, and returns — our Generative AI-driven agent helps set accurate expectations before purchase, which can reduce avoidable returns tied to uncertainty or missing details.

  • You can go live quickly using our public UI libraries and catalog connectors to quickly get all the data into our system that our agents need. If you already have your catalog data in, we can instantly turn on our agents in our dashboard for you to start previewing and training results.

  • Yes. PIA not only generates insights at the right time for the right person during the PDP experience, but it also forms a part of Constructor’s broader suite (AI Shopping Agent, Search, Browse, Recommendations, Collections, etc.). Data insights gleaned from the agent feed inform Constructor’s reasoning engine, which influences personalization across the site — and beyond.

  • Results vary by retailer, but Constructor has reported strong early outcomes from shoppers who engage with PIA, including significant lifts in add-to-cart and purchase rates in early deployments.

Book a Demo

See where Agentic AI can add value to your site with a complimentary Agentic Audit.

Are you leaving revenue on the table where agentic AI could be improving product discovery, shopper confidence, and conversions? Constructor’s team of AI and ecommerce experts will analyze your site and pinpoint specific opportunity areas — with no obligation.

Request an Audit
  • Learn where agents could improve conversions on your ecommerce site
  • Identify high-friction moments where shoppers lose confidence and momentum
  • See real in-market examples of agentic experiences relevant to your business
  • Get an initial set of tailored recommendations for your site

Are you leaving revenue on the table where agentic AI could be improving product discovery, shopper confidence, and conversions? Constructor’s team of AI and ecommerce experts will analyze your site and pinpoint specific opportunity areas — with no obligation.

Request an Audit
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