Department & General Merchandise Stores
Help shoppers find products they need, quickly
Shoppers come to you for a variety of things: home décor to fashion, tech gadgets to everyday essentials. Help them easily find the items they need — and discover new ones they’ll love.
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How We Help
Show appealing product results from large, complex catalogs
Finally handle cross-category relationships with ease
If a shopper searches for “apple,” do they mean the electronics brand or the fruit? For Department stores & General Merchandise retailers, a single keyword can mean many things across an expansive catalog. Go beyond simply matching keywords to products by returning only best-fit items — thanks to advanced ecommerce AI that personalizes shopping experiences based on clickstream data.
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Always serve the best-fit results — no matter the size of your catalog
- Help shoppers effortlessly find exactly what they need by streamlining catalog navigation and search filters, thanks to AI-powered indexing and dynamic personalization that uses first-party behavioral data
- Mimic the in-store shopping experience with Constructor’s AI Shopping Assistant, which acts as a 24/7 store associate that guides shoppers along their journey
- Re-engage buyers and recover lost sales by showing attractive catalog alternatives based on purchase history

Treat every customer like a VIP
- Easily import your entire product catalog into our platform so every shopper sees tailored, relevant results
- Deliver more accurate product results, leading to a smoother path to purchase, higher conversions, and stronger customer loyalty
- With an added “second-layer” of LLM-based refinement, show shoppers exactly what they’re looking for more quickly — driving higher conversions, bigger basket sizes, and greater loyalty
- See exactly how and why products are ranking certain ways across your entire ecommerce experience from your merchant tools dashboard

Improve product visibility to help shoppers more easily find what they want
- Refine search precision on a 1:1 basis with robust, automated indexing of attributes like brand, color, size, age, and more
- Automatically improve catalog visibility by using generative AI and machine vision to combine raw catalog data and customer behavioral data
- Fill critical gaps in vendor-supplied product data, ensuring every item across your extensive catalog has complete, accurate attributes that dynamically update
- Boost purchasing confidence and reduce cart abandonment by providing comprehensive product information for every single item
- Improve ecommerce SEO and lower bounce rates with accurate and complete product data

Provide a consistent shopping experience no matter the channel used
- Handle complex cross-category relationships and seasonal trends to provide a consistent experience across desktop, mobile, and in-store
- Track individual shopper behavior across channels, enabling relevant follow-ups, consistent brand interactions, and a unified customer experience at every touchpoint
- Invite shoppers back to your site by showing them 1:1 product recommendations across digital marketing channels (i.e., email, SMS, mobile push, social media, paid media), all configured with ease thanks to Cross-Channel and Offsite Discovery

Learn how Target Australia grew search revenue by A$13M with Constructor
A fully integrated suite of ecommerce search and product discovery solutions

See how Petco drove +13% in ecommerce conversions with Constructor
Retail Insights from Constructor
While search usage levels differ across retail verticals, the underlying trend remains the same — shoppers who engage with search consistently drive a disproportionate share of revenue. See what drives search success in Department & General Merchandise with this comprehensive analysis of ecommerce search behavior.
Discover results from a recent A/B testing experiment, where our metrics showed that Badges increased the number of clicks and made shopping easier by reducing the number of pages users had to go through.
Learn everything there is to know about searchandising with Constructor, which involves partnering with our AI-native tech to convert data into actionable decisions that satisfy customers.