Petco drives +13% in ecommerce conversions with Constructor

Constructor and Petco partnered to stand up Constructor’s AI platform on Petco’s cloud provider of choice, AWS, to power Petco’s search and browse pages across the site.

Petco’s previous solution was unable to personalize the entire experience sitewide because it lacked the advanced AI functionality needed to interpret customer clickstream data. They needed a product discovery partner that could take those millions of inputs, ingest them into a machine learning model, and use that model to show each individual customer the products most likely to appeal to them. 

For example, if a shopper browsing for dog food and dog toys then types “collar” into the search bar, they should see dog collars first.

With Constructor, this functionality is available right out of the box, along with the merchandising controls needed to finesse the experience. This was the final need Petco wanted Constructor to solve: gaining a clear view into how the AI works and why it ranks the way it does, and easy-to-use merchandising tools to overrule the AI where appropriate. Because Constructor only works with large retailers and brands like Petco, they found that Constructor’s product had truly been built for people like them and gave them the tools they needed to understand Constructor’s AI and merchandise on top of it when needed.

Armed with Constructor’s combination of advanced machine learning and total control over the searchandising experience, Petco was now able to intervene manually when needed — and otherwise let the algorithm work to drive conversion metrics.