Skip to content
Logo-black
  • Native Commerce Core™
    • IDC-marketscape-q4-2024-resources-hub-cover-562x562@2x

      Constructor is a leader in the IDC marketscape

      Constructor is a Leader in the IDC MarketScape on Worldwide Knowledge Discovery Software for External-Facing Use Cases, 2024.

        • Search & Autosuggest

          Hyper-personalized ecommerce search driven by AI and real-time shopper behavior.

        • Browse

          Personalize your ecommerce category pages for maximum conversions.

        • Recommendations

          Drive upsells and increase RPV with hyper-personalized product recommendations.

        • Collections

          Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase.

        • Quizzes

          Create smart product recommendation quizzes that drive shopper engagement.

        • Merchant Controls & Intelligence

          Get the ecommerce merchandising controls and insights you need to make high-impact changes that drive revenue.

        • Attribute Enrichment

          Automatically enrich product attributes and categories to give shoppers the best possible experience.

        • AI Shopping Assistant

          Help your online customers discover great products faster.

        • Retail Media

          Constructor Sponsored Listings complement (instead of compete with) your organic results.

        • Cross-Channel & Offsite Discovery

          Create and launch personalized, data-driven marketing campaigns across digital channels.

        • B2B Use-Cases

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

  • Customers
    • A_B Testing Navigation Image

      The Ultimate Guide to A/B Testing for Search & Discovery

      Discover what your ecommerce team needs to know about fixing broken testing strategies, avoiding wasted effort, and unlocking the full value of A/B testing.

        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo
  • Native Commerce Core™
    • IDC-marketscape-q4-2024-resources-hub-cover-562x562@2x

      Constructor is a leader in the IDC marketscape

      Constructor is a Leader in the IDC MarketScape on Worldwide Knowledge Discovery Software for External-Facing Use Cases, 2024.

        • Search & Autosuggest

          Hyper-personalized ecommerce search driven by AI and real-time shopper behavior.

        • Browse

          Personalize your ecommerce category pages for maximum conversions.

        • Recommendations

          Drive upsells and increase RPV with hyper-personalized product recommendations.

        • Collections

          Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase.

        • Quizzes

          Create smart product recommendation quizzes that drive shopper engagement.

        • Merchant Controls & Intelligence

          Get the ecommerce merchandising controls and insights you need to make high-impact changes that drive revenue.

        • Attribute Enrichment

          Automatically enrich product attributes and categories to give shoppers the best possible experience.

        • AI Shopping Assistant

          Help your online customers discover great products faster.

        • Retail Media

          Constructor Sponsored Listings complement (instead of compete with) your organic results.

        • Cross-Channel & Offsite Discovery

          Create and launch personalized, data-driven marketing campaigns across digital channels.

        • B2B Use-Cases

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

  • Customers
    • A_B Testing Navigation Image

      The Ultimate Guide to A/B Testing for Search & Discovery

      Discover what your ecommerce team needs to know about fixing broken testing strategies, avoiding wasted effort, and unlocking the full value of A/B testing.

        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo
Back to Customers

Petco drives +13% in ecommerce conversions with Constructor

petco
+13 %
site conversions
Industry
Health & Wellness
Headquarters
San Diego, California, USA
Solutions
Search, Browse, Recommendations, Collections
petco
+13 %
site conversions
“We’re now able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own.”
Tony Gabriele headshot
Tony Gabriele
VP Digital Strategy, Petco
Go to the Results

About Petco

A leading pet health and wellness retailer in North America

Petco is committed to connecting people, pets, and products.

Their ecommerce site features tens of thousands of SKUs (everything from horse grooming brushes to cat carriers to fish food) and is a premier online and brick-and-mortar outlet for shoppers looking for all of their pet care needs in one place. 

It’s a big lift, and Petco needed a product discovery solution that could keep up.

See Our Core
petco-constructor-rabbit-1-1024x853
petco-constructor-rabbit-1-1024x853

Petco is committed to connecting people, pets, and products.

Their ecommerce site features tens of thousands of SKUs (everything from horse grooming brushes to cat carriers to fish food) and is a premier online and brick-and-mortar outlet for shoppers looking for all of their pet care needs in one place. 

It’s a big lift, and Petco needed a product discovery solution that could keep up.

See Our Core

The Challenge

Petco had historically found that most customers tended to experience the site by browsing through category pages rather than searching for items explicitly.

They also noticed that the results returned in both their browsing and searching experiences often looked irrelevant or stale, with hot new products buried.

Cat graphic with ecommerce interface on the right

The merchandising team was interested in increasing search usage (and search conversions), along with improving the items returned on their category pages and browse experience by providing a more intuitive and customer-focused experience, but they found that their legacy product discovery and search provider was not up to the task.

It was clear that Petco’s next product discovery provider would need to provide a holistic, personalized experience across the entire site. It would also need the stability to handle a large volume of site traffic and conversions, regardless of macro or regional outages. 

Instead of supporting state-of-the-art personalization, Petco’s previous Elasticsearch-based solution was creating more problems than it was solving — and not equipping the Petco team with the functionality they needed to solve them. This resulted in missed opportunities to convert customers and drive revenue onsite. Even worse, they needed to deal with occasional downtime.

The Solution

Constructor: Petco's Best Friend

Using Route 53 and AWS, Constructor’s AI has never seen downtime since Petco started to use it, allowing the Petco team to focus on delivering results. 

Constructor and Petco partnered to stand up Constructor’s AI platform on Petco’s cloud provider of choice, AWS, to power Petco’s search and browse pages across the site.

 

Petco’s previous solution was unable to personalize the entire experience sitewide because it lacked the advanced AI functionality needed to interpret customer clickstream data. They needed a product discovery partner that could take those millions of inputs, ingest them into a machine learning model, and use that model to show each individual customer the products most likely to appeal to them. 

For example, if a shopper browsing for dog food and dog toys then types “collar” into the search bar, they should see dog collars first.

With Constructor, this functionality is available right out of the box, along with the merchandising controls needed to finesse the experience. This was the final need Petco wanted Constructor to solve: gaining a clear view into how the AI works and why it ranks the way it does, and easy-to-use merchandising tools to overrule the AI where appropriate. Because Constructor only works with large retailers and brands like Petco, they found that Constructor’s product had truly been built for people like them and gave them the tools they needed to understand Constructor’s AI and merchandise on top of it when needed.

Armed with Constructor’s combination of advanced machine learning and total control over the searchandising experience, Petco was now able to intervene manually when needed — and otherwise let the algorithm work to drive conversion metrics.

collars-web

The Results

Driving cumulative lifts over time, Constructor helped Petco gain millions of dollars in additional revenue by improving the customer experience onsite.

+13 %
in total conversions
+4 %
in sitewide revenue
“Our team has been extremely impressed with Constructor’s search and discovery solution,” says Tony Gabriele, VP of Merchandising at Petco.

“First and most importantly, the solution more than pays for itself, which Constructor was willing to prove via A/B tests. But on top of that, we’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own.”

Is there room for improvement with your current search vendor?​ Find out.

Reach out to a Constructor Product Discovery Specialist to learn how our testing helps surface gaps so you can make a data-driven assessment.

Book a Demo

Constructor.io Logo
  • Technology
    • Native Commerce Core™
    • Request a Demo
    • The Proof Schedule®
  • Solutions
    • Search & Autosuggest
    • Browse
    • Recommendations
    • Collections
    • Quizzes
    • Merchant Controls & Intelligence
    • Attribute Enrichment
    • AI Shopping Assistant
    • B2B Solutions
  • Resources Hub
    • Events
    • Reports, Guides & Webinars
    • Blog
    • Experiments
    • News
    • Constructor vs Alternatives
    • Documentation
  • About
    • About Us
    • Partners
    • Security & Compliance
    • Careers
  • Technology
    • Native Commerce Core™
    • Request a Demo
    • The Proof Schedule®
  • Solutions
    • Search & Autosuggest
    • Browse
    • Recommendations
    • Collections
    • Quizzes
    • Merchant Controls & Intelligence
    • Attribute Enrichment
    • AI Shopping Assistant
    • B2B Solutions
  • Resources Hub
    • Events
    • Reports, Guides & Webinars
    • Blog
    • Experiments
    • News
    • Constructor vs Alternatives
    • Documentation
  • About
    • About Us
    • Partners
    • Security & Compliance
    • Careers
© 2025 Constructor All rights reserved
  • Terms of Service
  • Privacy Policy