Retail Media Platform
Finally, a Retail Media platform that unlocks paid revenue without sacrificing your customer experience
Complement (instead of compete with) your organic results, thanks to Constructor's Retail Media Suite. With offerings like personalized Sponsored Listings and Retail Media Network (RMN) integrations, you can return attractive ads that boost your bottom line without frustrating your customers.
What we do
An ad network that uses extensive shopper data and learns from every customer interaction on your site
Every search, click, add-to-cart, and conversion helps Constructor's retail media platform show the right ads to the right users at the right time
Instead of ads that compete with organic results for customers' attention, Constructor's Retail Media Suite shows the optimal mix of sponsored listings that drive revenue without harming your brand.
Deliver a balanced, shopper-first experience with onsite and in-store retail media campaigns
- Streamline mediation by calculating the best organic results, and optionally query your own RMN, external RMNs, or both
- Rank and display sponsored and organic search results together, using a combination of attractiveness/relevance, personalization, bid amounts, and key business metrics
- Constructor’s platform guarantees that ads are shown only where they increase your target business metric
- Dynamically rotate Retail Media Supply without incurring additional fees
Balance retail media advertising with organic revenue to increase total revenue
- Promote attractive ads that are tailored to each customer based on unique first-party data and Constructor's proprietary ranking algorithm
- Enjoy effortless implementation and full control if you use Constructor as your product discovery search and browse engine
- Site-wide opportunities for sponsored listings to drive added value across search and browse spaces that are personalized to each customer experience
Foster more efficient collaboration and faster, better-informed decisions with brand partners
- Separate profiles for retailers and advertisers within a shared dashboard enable both parties to manage listings, campaigns, and bids in real time. This includes performance metrics like spend, cost per click (CPC), clicks, revenue, and return on ad spend (ROAS)
- Via the retailer dashboard (SSP), retailers can manage where ads are shown, decide how much clicks cost per page, ensure sponsored listings complement — don’t compete — with their organic rules, and also manage their trusted advertisers' access and opportunities.
- Via the advertiser dashboard (DSP), trusted advertisers can access a self-service platform to independently create, manage, and optimize their campaigns
Take an in-depth look at retail media
Learn how to unlock new revenue streams or enhance your existing retail media setup.
Grab your guide to discover:
- How to drive revenue with retail media and Sponsored Listings strategies
- Ways to integrate and personalize results from multiple platforms
- Best practices for optimizing revenue while maintaining a strong shopper experience
Industry Applications
How leading industries use retail media ad spend and campaign management to drive growth, without sacrificing relevance
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Constructor’s retail media platform helps inspire shoppers, not interrupt them. It places sponsored products directly into search results and category pages based on real shopper intent, style affinity, and context. This means brand-funded placements feel native to the shopping experience, allowing fashion retailers to unlock incremental media revenue while preserving trust, improving conversion, and avoiding irrelevant ad experiences that lead to site abandonment.
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Grocery retail media must balance monetization with speed and accuracy. Constructor’s retail media platform uses real-time shopper behavior, purchase history, and inventory signals to ensure sponsored products are relevant to the shopper’s mission (whether that’s weekly replenishment or meal planning). Promotions appear where they’re most useful, such as in search results or aisle-style category pages, helping brands influence decisions while retailers drive higher baskets and sustainable media revenue without slowing down the trip.
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Relevance is critical for retail media success when it comes to high-consideration furniture purchases. Constructor’s retail media platform ensures sponsored placements appear only when they align with shopper intent, such as promoting complementary items, upgrades, or collections within relevant categories. By integrating retail media directly into product discovery, home and furniture retailers monetize premium placements while maintaining a curated, confidence-building experience for shoppers making complex decisions.
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Large, multi-category retailers need retail media that scales without degrading discovery. Constructor’s retail media platform unifies sponsored and organic results under a single ranking system, ensuring digital ads meet the same relevance standards as organic products. Brands gain high-visibility placements across search and category pages, while retailers deliver consistent, shopper-first experiences that reduce friction, improve performance, and maximize total revenue across categories.
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In B2C environments, retail media succeeds when it enhances — not distracts from — the shopping journey. Constructor’s retail media platform integrates sponsored products seamlessly into onsite discovery, using retailers' first-party data to determine when and where promotions add value. Retailers gain a high-margin revenue stream, while shoppers see promotions that feel timely, useful, and aligned with their intent, strengthening engagement and long-term loyalty.
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Retail media in B2B requires precision and trust. Constructor’s retail media platform enables manufacturers and suppliers to promote relevant products, accessories, or bulk offerings directly within search and category experiences — guided by account-level behavior, purchasing history, and industry logic. Sponsored placements remain highly targeted and context-aware, helping B2B companies monetize traffic while supporting efficient, self-serve buying for professional users.
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Our Solution
Constructor's Retail Media Suite works seamlessly across our holistic suite of ecommerce tools
The Retail Media Suite is part of Constructor's holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce.
Its offerings are anchored on a constant user feedback loop derived from your shoppers' unique Clickstream data, and augmented by the latest in NLP, transformers, and LLMs.
The Retail Media Suite is part of Constructor's holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce.
Its offerings are anchored on a constant user feedback loop derived from your shoppers' unique Clickstream data, and augmented by the latest in NLP, transformers, and LLMs.
A fully integrated suite of ecommerce search and product discovery solutions
Frequently Asked Questions
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Traditional retail media often operates separately from product discovery, leading to ad placements that have nothing to do with shoppers’ intent in that specific moment.
Constructor integrates sponsored products directly into search and browse experiences using the same AI, first-party data, and ranking logic as organic results. In other words, Constructor’s retail media network unifies sponsored and organic results into a single system. This ensures that sponsored placements are personalized 1:1, helping retailers drive ecommerce sales without compromising the shopper experience.
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No. Relevance is preserved. With top retail media networks, like Constructor's, sponsored products are only shown when they align with shopper intent and context. This ensures monetization enhances discovery rather than degrading it, protecting conversion rates and long-term shopper trust.
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Yes. Merchandisers maintain full control over placement rules, guardrails, and eligibility criteria via their advertising platform. You decide where sponsored products can appear, how many are shown, and how they interact with organic rankings.
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The platform uses full verified clickstream data (i.e., retailers' customer data) and reinforcement learning to continuously evaluate performance. Sponsored placements are optimized over time based on outcomes like clicks, conversions, and revenue — not just impressions.
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Yes. Constructor’s retail media offerings support sponsored placements across search results, category pages, and other discovery touchpoints, ensuring consistent performance and measurement across the onsite journey.
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Retailers and leading brands can track performance metrics such as impressions, clicks, conversion rate, revenue, and ROAS. Because retail media is integrated into discovery, measurement is closed-loop and tied directly to real purchase outcomes.
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Yes. Constructor's retail media channels integrate with major ecommerce platforms and headless architectures, allowing you to layer retail media onto your existing search and browse experiences without disrupting your tech stack.
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If you already use a Retail Media Network (RMN), there’s no need to rip-and-replace to get the benefits of personalization, speed, user experience, and optimization of additional revenue streams. Constructor streamlines mediation by calculating the best organic results and optionally queries its own RMN, an external RMN, or both.
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No. Our retail media can be deployed independently and power as much of your ecommerce experience as you choose. However, when combined with Constructor Search, Browse, or Recommendations, sponsored and organic experiences can learn from shared signals to drive even stronger retail media growth.