Fashion & Apparel
Tailor discovery experiences to every season, trend, and shopper
Help fashion-savvy shoppers quickly find the products they want — and the ones they never knew they needed — with Constructor's AI-native solutions driven by real-time behavioral data.

How We Help
Imagine if every shopper found the look they wanted — instantly
Surface the right products at the right time so your customers become even bigger fans of your brand
If you’re a high-volume brand, luxury label, marketplace, or fashion & apparel retailer in between, you can combine business acumen with advanced ecommerce AI to deliver contextually attractive products that convert. So whether you're promoting spring collections during winter months, deciding how much to boost new products, or capitalizing on spur-of-the-moment trends, you’ll keep both customers and critical ecommerce KPIs on trend.

Never miss out on optimizing revenue — no matter the season
- Blend the art and science of merchandising with turnkey AI automation that streamlines manual work, all with the click of a few buttons from a single dashboard
- Know exactly when and where to promote new, high-margin, trending, or additional items for optimal conversions
- Avoid losing revenue from under- or overstocking by seeing which products are selling and how quickly
- Improve visibility across your catalog without compromising conversions by letting AI help you find the right balance between new versus top items

Personalize product recommendations to each unique shopper — onsite and offsite
- Hyperpersonalize product result sets based on real-time shopper behavior and preferences, ensuring the best product-customer match 100% of the time
- Determine what’s shown in each recommendation by hardsetting rules or allowing the AI to rank results against KPIs
- Receive transparent, easy-to-understand insights on recommendation pod performance via merchandiser-friendly tools
- Deliver consistent cross-channel experiences by aligning offsite and onsite product recommendations, making marketing campaigns more effective

Better cater to shoppers during seasonal and annual cyclic trends
- Automatically tailor landing pages to shoppers on a 1:1 basis at scale, thanks to AI-generated Collections
- Curate last-minute, personalized landing pages to capture quickly evolving fashion trends, thanks to the work of AI together with customer behavioral data
- Personalize Collections for email marketing and other campaigns by using the full merchandising suite of tools, encouraging cross-channel discovery
- Optimize for mobile shoppers with a fully responsive design that ensures seamless usability on any device

Enhance catalog visibility on a 1:1 basis, even with new products
- Support current trends and automatically improve catalog visibility by using generative AI and machine vision to combine raw catalog data and customer behavioral data
- Deliver hyper-relevant results for each shopper by enriching product data with fabric types, colors, styles, and even seasonal trends
- Boost purchasing confidence and reduce cart abandonment by providing comprehensive product information
- Improve ecommerce SEO and lower bounce rates with accurate and complete product data

See how White Stuff's digital transformation drove search conversion rates by 21%
Learn more about our fully integrated suite of ecommerce search and product discovery solutions
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