Merchant Intelligence Agent
Understand what’s behind every ranking — and take action
Merchant Intelligence Agent enables teams to get direct, contextual answers to questions about dashboard results, as well as suggestions to improve performance.
What We Do
Clear explanations. Faster decisions. Greater confidence in every change.
Merchant Intelligence Agent (MIA) is an explainability layer that enables merchandisers to instantly understand the full context behind algorithmic decisions and AI reasoning, all in natural language from within the merchandiser dashboard.
The result: Instant understanding and faster time-to-action.
Understand exactly why search results came up the way they did
MIA generates conversational explanations for:
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Why a result ranks where it does
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Why a result is shown — or missing
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Why ranking shifted over time
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And any other questions merchandisers can ask the system directly
Each explanation checks your environment for merchandising rules, ranking factors, and performance data to deliver a clear cause-and-effect explanation that’s grounded in the context of your own system and data.
Distill complex insights into digestible summaries
MIA allows merchandisers to save time spent summarizing and explaining complex insights by allowing teams to:
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Generate natural-language summaries of search performance
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Create AI-powered reports from dashboard prompts
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Provide defensible explanations that can be shared with leadership
There’s no need to spend time on creating nicely summarized reports. Instead, merchandisers free up time to focus on optimizing revenue and conversion.
Translate insights into actionable next steps
By using real-time results and explanations, MIA lets you:
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Receive tailored suggestions to lift campaign performance
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Explore configuration adjustments to increase an item’s ranking and recall
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Surface growth opportunities while respecting your specific environment’s constraints
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Surface relevant documentation or dependencies
MIA lets merchandisers skip the time-consuming process of interpreting data into potential optimization and problem-solving remedies. It provides clear, contextual, and data-backed next steps so teams know exactly what to change and why.
Implement suggested steps with a click
With the suggested next steps reviewed by a merchandiser, MIA can autonomously:
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Draft new campaigns and approved ranking adjustments
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Generate merchandising adjustments based on defined goals
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Prepare configuration changes and propose for final review
All suggested actions remain fully transparent and require human approval before implementation, preserving merchandiser control while reducing manual effort.
See how Constructor helped Petco drive a 13% higher conversion rate
Learn how home24 achieved double-digit growth in search conversions
“What we loved about Constructor was the fact that it’s built on true glassbox AI."
See how Constructor helped Petco drive a 13% higher conversion rate
Learn how home24 achieved double-digit growth in search conversions
“What we loved about Constructor was the fact that it’s built on true glassbox AI."
See how Constructor helped Petco drive a 13% higher conversion rate
Learn how home24 achieved double-digit growth in search conversions
“What we loved about Constructor was the fact that it’s built on true glassbox AI."
See how Constructor helped Petco drive a 13% higher conversion rate
Learn how home24 achieved double-digit growth in search conversions
“What we loved about Constructor was the fact that it’s built on true glassbox AI."
Our Solution
Merchant Intelligence Agent is available as a seamless experience within Constructor’s Merchant Controls
Merchant Intelligence Agent is the AI explainability layer that brings transparency to any recommendations made by Constructor’s Commerce Reasoning Engine - our core technology that is purpose-built for ecommerce to provide personalized search and discovery experiences to increase conversion and drive revenue.
Merchant Intelligence Agent is the AI explainability layer that brings transparency to any recommendations made by Constructor’s Commerce Reasoning Engine - our core technology that is purpose-built for ecommerce to provide personalized search and discovery experiences to increase conversion and drive revenue.
A fully integrated suite of ecommerce search and product discovery solutions
FAQ
Frequently Asked Questions
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Merchant Intelligence Agent is Constructor’s AI-powered intelligence layer for ecommerce merchandising. It helps teams understand why products rank the way they do, why certain items appear for specific queries, and what actions to take next to improve performance.
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MIA is drawing its insights and recommendations from your specific environment, so any suggestions will provide context-aware reasoning, recommendations, and workflow assistance based on your ecommerce search and discovery data, business rules, and merchandising goals.
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MIA is an intelligence layer that turns complex merchandising data into clear explanations and next steps. Instead of only showing dashboards or metrics, it helps merchandisers understand the reasons behind search performance, ranking shifts, and product visibility changes, so they can decide to take action faster and with more confidence.
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MIA is proactively adding AI explanations to provide context for performance metrics in the dashboard - plus, it exists as an AI chat where users can freely ask questions specific to their own environment. These range from answering practical questions such as why a product is not ranking for an important query, why search results changed, what may be affecting visibility, and what adjustments could improve merchandising performance across search and discovery experiences.
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Yes. MIA is designed to go beyond explanation and will, proactively or upon prompting, suggest actionable next actions to improve ecommerce merchandising performance - and soon it will be able to implement changes and create entire campaigns by prepopulating the campaign creation workflow - with the human in the loop only needing to confirm and approve each step until deployment.
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MIA is designed for any retailer with an ecommerce presence, and will directly benefit merchandisers, ecommerce managers, and digital leaders responsible for search, discovery, product visibility, and conversion. It is especially valuable for teams that want faster decision-making and better control over AI-driven merchandising, and capabilities such as generating executive reports help drive more transparency within any retailer organization.
Uncover lost revenue opportunities with a complimentary Search Experience Audit.
According to the 2025 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1,000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.
- Analyze your search results quality
- Identify "no results" pages
- Pinpoint irrelevant results for long-form queries
- Uncover UX opportunities for Search, Autocomplete, and PLPs
According to the 2025 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1,000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.