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      • All Constructor Products A connected system of intelligent discovery channels.
      • CONSTRUCTOR PLATFORM

        Learn more about the platform driven by a central Commerce Reasoning Engine that interprets behavior, context, and intent to deliver the right products to the right person, everywhere they shop.

        View More
      • SHOPPING AGENTS

        • AI Shopping Agent

          Helps shoppers find what they want to buy using natural language

        • Product Insights Agent

          Generate and answer personalized product questions that help shoppers buy with confidence

      • ONSITE SHOPPER EXPERIENCES

        • Search & Autosuggest

          Ecommerce search driven by AI and real-time shopper behavior

        • Browse

          Personalize your ecommerce category pages for maximum conversion

        • Recommendations

          Help shoppers discover products they didn’t know they needed

        • Retail Media

          Unlock paid revenue with relevant sponsored products and ads that don’t sacrifice customer experience

        • Collections

          Build dynamic, curated product pages

        • Quizzes

          Create smart product recommendation experiences that drive shopper engagement

      • OFFSITE SHOPPER EXPERIENCES

        • Cross-Channel & Offsite Discovery

          Create data-driven marketing campaigns across channels including email, SMS, mobile notifications and in-store

      • INSIGHTS & AUTOMATIONS

        • Merchant Intelligence Agent

          Research, understand and fix what’s behind every result and ranking

        • Attribute Enrichment

          Enrich product and category attributes using GenAI to improve discoverability

        • Merchandiser Controls

          Gain insight from dashboards and reports, set controls and run experiments

    • journey-of-a-query-resource-hub-image-800@2x

      The Journey of a Query

      Explore the newest whitepaper in our AI Building Blocks Series to learn 'Why Behavioral Data Belongs in Every Stage of Discovery.'

      Read Now
        • B2C

          Help more shoppers find the right products for them.

        • B2B

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

        • Fashion & Apparel

          Tailor discovery experiences to every season, trend, and shopper.

        • Grocery

          Help every shopper fill their basket — faster, smarter, and more profitably.

        • Furniture & Home Goods

          Make researching and buying furniture feel effortless.

        • Department & General Merchandise

          Show appealing product results from large, complex catalogs.

        • Case Studies

          Learn how enterprise brands and retailers use Constructor

        • Wall of Love

          See what Constructor customers have to say

    • gartner-mq-26-megamenu-banner@2x

      Constructor named a Leader in the Gartner® Magic Quadrant™ for Search & Product Discovery, 2026

      Download the report for an in depth evaluation of 12 Search and Product Discovery vendors from Gartner. Vendors were evaluated across 9 Critical Capabilities and assessed on 4 Use Cases.

      Get the Report
        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

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Book a Demo
      • All Constructor Products A connected system of intelligent discovery channels.
      • CONSTRUCTOR PLATFORM

        Learn more about the platform driven by a central Commerce Reasoning Engine that interprets behavior, context, and intent to deliver the right products to the right person, everywhere they shop.

        View More
      • SHOPPING AGENTS

        • AI Shopping Agent

          Helps shoppers find what they want to buy using natural language

        • Product Insights Agent

          Generate and answer personalized product questions that help shoppers buy with confidence

      • ONSITE SHOPPER EXPERIENCES

        • Search & Autosuggest

          Ecommerce search driven by AI and real-time shopper behavior

        • Browse

          Personalize your ecommerce category pages for maximum conversion

        • Recommendations

          Help shoppers discover products they didn’t know they needed

        • Retail Media

          Unlock paid revenue with relevant sponsored products and ads that don’t sacrifice customer experience

        • Collections

          Build dynamic, curated product pages

        • Quizzes

          Create smart product recommendation experiences that drive shopper engagement

      • OFFSITE SHOPPER EXPERIENCES

        • Cross-Channel & Offsite Discovery

          Create data-driven marketing campaigns across channels including email, SMS, mobile notifications and in-store

      • INSIGHTS & AUTOMATIONS

        • Merchant Intelligence Agent

          Research, understand and fix what’s behind every result and ranking

        • Attribute Enrichment

          Enrich product and category attributes using GenAI to improve discoverability

        • Merchandiser Controls

          Gain insight from dashboards and reports, set controls and run experiments

    • journey-of-a-query-resource-hub-image-800@2x

      The Journey of a Query

      Explore the newest whitepaper in our AI Building Blocks Series to learn 'Why Behavioral Data Belongs in Every Stage of Discovery.'

      Read Now
        • B2C

          Help more shoppers find the right products for them.

        • B2B

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

        • Fashion & Apparel

          Tailor discovery experiences to every season, trend, and shopper.

        • Grocery

          Help every shopper fill their basket — faster, smarter, and more profitably.

        • Furniture & Home Goods

          Make researching and buying furniture feel effortless.

        • Department & General Merchandise

          Show appealing product results from large, complex catalogs.

        • Case Studies

          Learn how enterprise brands and retailers use Constructor

        • Wall of Love

          See what Constructor customers have to say

    • gartner-mq-26-megamenu-banner@2x

      Constructor named a Leader in the Gartner® Magic Quadrant™ for Search & Product Discovery, 2026

      Download the report for an in depth evaluation of 12 Search and Product Discovery vendors from Gartner. Vendors were evaluated across 9 Critical Capabilities and assessed on 4 Use Cases.

      Get the Report
        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo

Merchant Intelligence Agent

Your Merchandising Help Has Arrived

Merchant Intelligence Agent (MIA) is the all-knowing AI merchant agent in Constructor’s dashboard. With real-time knowledge of every catalog, rule, setting, and performance data, it can explain why something happened and recommend and draft out the best next actions.

MIA-header-static@2x (1)
Book a Demo

What MIA Does

Clear answers. Faster decisions.
Greater confidence in every change.


MIA can explain every detail of a store’s catalog, indexes, rules, and settings to help merchandisers connect the dots in ways that no human could on their own.

The result: Hidden root causes and opportunities are instantly revealed, enabling teams to take action faster and with greater confidence.

How it Works

General Explainability@2x (1)

Understand exactly what happened, how it happened, and why

MIA generates clear, conversational answers:

  • Why a result is or isn’t shown

  • Why ranking shifted over time

  • Any questions asked freely in conversational chat 

Each explanation checks your environment for merchandising rules, ranking factors, and performance data to deliver a clear cause-and-effect explanation that’s grounded in the context of your own system and data.

Book a Demo

Exec Reports Summary v2@2x

Translate insights into executive-ready takeaways

MIA saves time by summarizing and explaining complex insights:

  • Generate natural-language summaries of search performance

  • Create AI-powered reports from dashboard prompts

  • Provide defensible explanations that can be shared with leadership  

No more spending time puzzling together data from various sources. Instead, MIA can pull exactly the datasets you need to share — export-ready executive reports.

Book a Demo

Generating Suggested Next-Actionable Steps@2x-1

Get your ideal set of next steps

MIA suggests what’s worth doing next, aligned with the goals you care about most.

  • Solutions that take into account your exact setup and requirements

  • Missing metadata and conflicting rules are traced and resolved in one conversation

  • Relevant documentation and knowledge surfaced in the moment 

Skip time-consuming investigations to filter out the noise and identify viable options: MIA provides clear, well-reasoned actions that are worth doing, so teams know right away what to change and why.

Book a Demo

Automated Campaign Building@2x

Let MIA draft changes and build new rules

MIA turns business intent into merchandising strategy:

  • Draft new rules and change existing ones

  • Launch workflows supported across Search, Browse, and Recommendations

  • Present actions ready for a merchandiser to review, edit, and approve 

With agentic merchandising, laborious work in the dashboard is handled by MIA, freeing up valuable time. All final decisions are still in your hands.

Book a Demo

Popular Use Cases

How Merchandisers Unlock Value with MIA

  • MIA can interpret the impact of merchandising rules to avoid conflicts between indexes that can compound into revenue blockers, invisible to anyone who doesn’t already know where to look. 

    MIA-accordion-1@2x-1
  • When a metric spikes or drops for no obvious reason, ask MIA: It checks the data that can affect the number and comes back immediately with ideas for the most likely cause.

    MIA-accordion-1@2x-1
  • Synonyms and rules build up across the seasons and campaigns until no one is certain which ones conflict. MIA can review them in aggregate and suggest what’s working against you.

    MIA-accordion-1@2x-1
  • Get any data pull easily by describing your request in natural language. No data analyst necessary.

    MIA-accordion-1@2x-1
  • Do you have technical support questions that would normally mean waiting for an answer? Ask MIA to explain it in plain terms, and keep moving. 

    MIA-accordion-1@2x-1
Our Suite

A fully integrated suite of ecommerce search and product discovery solutions

Search
Generate customer-first, AI-powered ecommerce search results that increase critical revenue metrics.
Learn More
Browse
Provide personalized, optimized shopping experiences for every customer on every category page.
Learn More
AI Shopping Agent
Educate customers and help them find products with engaging, conversational AI blended with 1:1 personalization.
Learn More
AI Product Insights Agent
Deliver instant answers to customers' final product questions directly on your Product Detail Pages (PDPs).
Learn More
Merchant Intelligence Agent
Merchant Intelligence Agent enables teams to get direct, contextual answers to questions about dashboard results, as well as suggestions to improve performance.
Learn More
Recommendations
Complement the shopping experience with the right recommendations for each customer at exactly the right time.
Learn More
Collections
Automatically organize products into themed, AI-powered, personalized landing pages to create a shopping experience that sparks joy — and ROI.
Learn More
Quizzes
Drive more revenue and build stronger relationships based on information your customers want you to know.
Learn More
Attribute Enrichment
Kick manual work aside and enrich the product and category attributes your customers need to find the products they love.
Learn More
B2B Solutions
Tackle complex products, large catalogs, and dynamic pricing at the speed of B2B enterprise — all while maximizing your profit margin.
Learn More
Retail Media
Show the optimal mix of sponsored listings that drive revenue without harming your brand.
Learn More
Cross-Channel and Offsite Discovery
Provide a connected omnichannel discovery experience across both digital and physical touchpoints.
Learn More
Answer Engine Assistants
Make your store discoverable by external Answer Engines like ChatGPT
Customer Stories
Bulk-results@2x (1)
Bulk_Black

See how Bulk scales merchandising capacity with an always-on AI agent

"It’s like having an extra person on the team. I’ll point it at a specific question — ‘Where do we have gaps?’, ‘What’s underperforming?’ — and it comes back with things I can review, prioritize, and action. It surfaces the options, and I decide what’s worth doing."
Dua B.
Senior Merchandising Manager, Bulk
Read the Full Story

Our Solution

Merchant Intelligence Agent is available as a seamless experience within Constructor’s Merchant Controls

Constructor’s Commerce Reasoning Engine is the core technology powering every discovery result. It’s purpose-built for ecommerce to provide personalized search and discovery experiences that increase conversion and drive revenue. Merchant Intelligence Agent is the AI agent that brings visibility and transparency to any result and recommendations made by our Reasoning Engine.

Explore our Commerce Reasoning Engine
native-commerce-core-2025
native-commerce-core-2025

Constructor’s Commerce Reasoning Engine is the core technology powering every discovery result. It’s purpose-built for ecommerce to provide personalized search and discovery experiences that increase conversion and drive revenue. Merchant Intelligence Agent is the AI agent that brings visibility and transparency to any result and recommendations made by our Reasoning Engine.

Explore our Commerce Reasoning Engine

FAQ

Frequently Asked Questions

  • Merchant Intelligence Agent (MIA) is Constructor’s AI agent that helps merchandising teams understand why products rank the way they do, what actions they can take next, and then build next steps.

  • If you are a Constructor customer, MIA is enabled and available on your dashboard today.

  • MIA is drawing its insights and recommendations from your specific environment and comprehensive knowledge of Constructor capabilities . So, any suggestions will provide context-aware reasoning, recommendations, and workflow assistance based on your ecommerce search and discovery data, business rules, and merchandising goals.

  • Yes. MIA is designed to go beyond explanations and suggestions. For example, it will ask the user if they’d like MIA to draft a preview of a new rule or replicated rules with regional adjustments. Soon, it will also be able to craft entire campaign workflows that are ready for the merchandiser to review, edit, and approve. 
    Note: No drafted change goes live without the user approving each step until deployment.

  • No. Every change or new item is drafted only as a preview. Nothing goes live until the merchandiser approves and saves it.

  • MIA has full awareness of all your indexes, merchandising rules, catalog and item data, synonyms, redirects, facet configuration, campaigns, and recommendation pods, as well as performance data analytics. 
    Plus, it has all Constructor documentation for support or “How-to” questions.

  • Yes, see question “What data can MIA access?”

  • MIA is multi-lingual, just like Constructor. You can switch to any of the dozens of Constructor-supported languages at any time if that’s more convenient for you — even in the middle of an ongoing conversation.

Uncover lost revenue opportunities with a complimentary Search Experience Audit.

According to the 2025 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1,000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.

Request an Audit
  • Analyze your search results quality
  • Identify "no results" pages
  • Pinpoint irrelevant results for long-form queries
  • Uncover UX opportunities for Search, Autocomplete, and PLPs

According to the 2025 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1,000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.

Request an Audit
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