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      • All Constructor Products A connected system of intelligent discovery channels.
      • CONSTRUCTOR PLATFORM

        Learn more about the platform driven by a central Discovery Reasoning Engine that interprets behavior, context, and intent to deliver the right products to the right person, everywhere they shop.

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      • SHOPPING AGENTS

        • AI Shopping Agent

          Helps shoppers find what they want to buy using natural language

        • Product Insights Agent

          Generate and answer personalized product questions that help shoppers buy with confidence

      • ONSITE SHOPPER EXPERIENCES

        • Search & Autosuggest

          Ecommerce search driven by AI and real-time shopper behavior

        • Browse

          Personalize your ecommerce category pages for maximum conversion

        • Recommendations

          Help shoppers discover products they didn’t know they needed

        • Retail Media

          Unlock paid revenue with relevant sponsored products and ads that don’t sacrifice customer experience

        • Collections

          Build dynamic, curated product pages

        • Quizzes

          Create smart product recommendation experiences that drive shopper engagement

      • OFFSITE SHOPPER EXPERIENCES

        • Cross-Channel & Offsite Discovery

          Create data-driven marketing campaigns across channels including email, SMS, mobile notifications and in-store

      • INSIGHTS & AUTOMATIONS

        • Merchant Intelligence Agent (Beta)

          Research, understand and fix what’s behind every result and ranking

        • Attribute Enrichment

          Enrich product and category attributes using GenAI to improve discoverability

        • Merchandiser Controls

          Gain insight from dashboards and reports, set controls and run experiments

    • q3-25-forrester-shopify-webinar-resource-hub@2x

      AI Agents in Commerce: What’s Working, What’s Not, and How to Start

      Join Constructor and Shopify leadership, along with guest speaker Emily Pfeiffer, Principal Analyst at Forrester, for an expert-driven discussion.

      View Now
        • B2C

          Help more shoppers find the right products for them.

        • B2B

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

        • Fashion & Apparel

          Tailor discovery experiences to every season, trend, and shopper.

        • Grocery

          Help every shopper fill their basket — faster, smarter, and more profitably.

        • Furniture & Home Goods

          Make researching and buying furniture feel effortless.

        • Department & General Merchandise

          Show appealing product results from large, complex catalogs.

  • Customers
    • agentic-ai-hero@2x-2

      Preparing Retail for Agentic AI

      We're witnessing the early stages of a radical shift in digital commerce: the rise of AI shopping agents. It's a transformation that redefines discovery, giving shoppers a new way to find products and make purchasing decisions.

      Read Now
        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

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Book a Demo
      • All Constructor Products A connected system of intelligent discovery channels.
      • CONSTRUCTOR PLATFORM

        Learn more about the platform driven by a central Discovery Reasoning Engine that interprets behavior, context, and intent to deliver the right products to the right person, everywhere they shop.

        View More
      • SHOPPING AGENTS

        • AI Shopping Agent

          Helps shoppers find what they want to buy using natural language

        • Product Insights Agent

          Generate and answer personalized product questions that help shoppers buy with confidence

      • ONSITE SHOPPER EXPERIENCES

        • Search & Autosuggest

          Ecommerce search driven by AI and real-time shopper behavior

        • Browse

          Personalize your ecommerce category pages for maximum conversion

        • Recommendations

          Help shoppers discover products they didn’t know they needed

        • Retail Media

          Unlock paid revenue with relevant sponsored products and ads that don’t sacrifice customer experience

        • Collections

          Build dynamic, curated product pages

        • Quizzes

          Create smart product recommendation experiences that drive shopper engagement

      • OFFSITE SHOPPER EXPERIENCES

        • Cross-Channel & Offsite Discovery

          Create data-driven marketing campaigns across channels including email, SMS, mobile notifications and in-store

      • INSIGHTS & AUTOMATIONS

        • Merchant Intelligence Agent (Beta)

          Research, understand and fix what’s behind every result and ranking

        • Attribute Enrichment

          Enrich product and category attributes using GenAI to improve discoverability

        • Merchandiser Controls

          Gain insight from dashboards and reports, set controls and run experiments

    • q3-25-forrester-shopify-webinar-resource-hub@2x

      AI Agents in Commerce: What’s Working, What’s Not, and How to Start

      Join Constructor and Shopify leadership, along with guest speaker Emily Pfeiffer, Principal Analyst at Forrester, for an expert-driven discussion.

      View Now
        • B2C

          Help more shoppers find the right products for them.

        • B2B

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

        • Fashion & Apparel

          Tailor discovery experiences to every season, trend, and shopper.

        • Grocery

          Help every shopper fill their basket — faster, smarter, and more profitably.

        • Furniture & Home Goods

          Make researching and buying furniture feel effortless.

        • Department & General Merchandise

          Show appealing product results from large, complex catalogs.

  • Customers
    • agentic-ai-hero@2x-2

      Preparing Retail for Agentic AI

      We're witnessing the early stages of a radical shift in digital commerce: the rise of AI shopping agents. It's a transformation that redefines discovery, giving shoppers a new way to find products and make purchasing decisions.

      Read Now
        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo

Merchant Intelligence Agent

Understand what’s behind every ranking — and take action

Merchant Intelligence Agent enables teams to get direct, contextual answers to questions about dashboard results, as well as suggestions to improve performance.

Book a Demo
Analyze the quality of your search results.
Request a Search Experience Audit

What We Do

Clear explanations. Faster decisions. Greater confidence in every change.

Merchant Intelligence Agent (MIA) is an explainability layer that enables merchandisers to instantly understand the full context behind algorithmic decisions and AI reasoning, all in natural language from within the merchandiser dashboard.

The result: Instant understanding and faster time-to-action.

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Capabilities

General Explainability@2x (1)

Understand exactly why search results came up the way they did

MIA generates conversational explanations for:

  • Why a result ranks where it does

  • Why a result is shown — or missing

  • Why ranking shifted over time

  • And any other questions merchandisers can ask the system directly 

Each explanation checks your environment for merchandising rules, ranking factors, and performance data to deliver a clear cause-and-effect explanation that’s grounded in the context of your own system and data.

Book a Demo

Exec Reports Summary v2@2x

Distill complex insights into digestible summaries

MIA allows merchandisers to save time spent summarizing and explaining complex insights by allowing teams to: 

  • Generate natural-language summaries of search performance

  • Create AI-powered reports from dashboard prompts

  • Provide defensible explanations that can be shared with leadership 

There’s no need to spend time on creating nicely summarized reports. Instead, merchandisers free up time to focus on optimizing revenue and conversion.

Book a Demo

Generating Suggested Next-Actionable Steps@2x (2)

Translate insights into actionable next steps

By using real-time results and explanations, MIA lets you:

  • Receive tailored suggestions to lift campaign performance

  • Explore configuration adjustments to increase an item’s ranking and recall

  • Surface growth opportunities while respecting your specific environment’s constraints

  • Surface relevant documentation or dependencies 

MIA lets merchandisers skip the time-consuming process of interpreting data into potential optimization and problem-solving remedies. It provides clear, contextual, and data-backed next steps so teams know exactly what to change and why.

Book a Demo

Automated Campaign Building@2x-1

Implement suggested steps with a click

With the suggested next steps reviewed by a merchandiser, MIA can autonomously:

  • Draft new campaigns and approved ranking adjustments

  • Generate merchandising adjustments based on defined goals

  • Prepare configuration changes and propose for final review

All suggested actions remain fully transparent and require human approval before implementation, preserving merchandiser control while reducing manual effort.

Book a Demo
Customer Stories
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Paul Hornby
tony-gabriele
gianluca-randisi-1
Paul Hornby
tony-gabriele
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Paul Hornby
tony-gabriele
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Paul Hornby
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See how Constructor helped Petco drive a 13% higher conversion rate

“We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor.”
Tony Gabriele
VP Digital Strategy, Petco
Read the Full Story
home-24-black

Learn how home24 achieved double-digit growth in search conversions

“Aside from the positive return on investment, we love the ease of use, extremely hands-on support, and pleasant experience that comes from working with the Constructor team. If you're an enterprise retailer looking to ramp up search, I highly recommend reaching out to Constructor.”
Gianluca Randisi
Chief Product Officer, home24
Read the Full Story
the-very-group-black

“What we loved about Constructor was the fact that it’s built on true glassbox AI."

“Constructor's AI will merchandise our product catalog and our product categories for us, and will do it in a way that helps us to understand why it’s made the choices it's made, gives our human beings the opportunity to intervene when we think there’s a real need, all while creating an ecosystem where we can work with Constructor to challenge the algorithm and continue to tweak and evolve it.”
Paul Hornby
Digital Customer Experience Director, The Very Group
Watch the Interview
petco-black

See how Constructor helped Petco drive a 13% higher conversion rate

“We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor.”
Tony Gabriele
VP Digital Strategy, Petco
Read the Full Story
home-24-black

Learn how home24 achieved double-digit growth in search conversions

“Aside from the positive return on investment, we love the ease of use, extremely hands-on support, and pleasant experience that comes from working with the Constructor team. If you're an enterprise retailer looking to ramp up search, I highly recommend reaching out to Constructor.”
Gianluca Randisi
Chief Product Officer, home24
Read the Full Story
the-very-group-black

“What we loved about Constructor was the fact that it’s built on true glassbox AI."

“Constructor's AI will merchandise our product catalog and our product categories for us, and will do it in a way that helps us to understand why it’s made the choices it's made, gives our human beings the opportunity to intervene when we think there’s a real need, all while creating an ecosystem where we can work with Constructor to challenge the algorithm and continue to tweak and evolve it.”
Paul Hornby
Digital Customer Experience Director, The Very Group
Watch the Interview
petco-black

See how Constructor helped Petco drive a 13% higher conversion rate

“We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor.”
Tony Gabriele
VP Digital Strategy, Petco
Read the Full Story
home-24-black

Learn how home24 achieved double-digit growth in search conversions

“Aside from the positive return on investment, we love the ease of use, extremely hands-on support, and pleasant experience that comes from working with the Constructor team. If you're an enterprise retailer looking to ramp up search, I highly recommend reaching out to Constructor.”
Gianluca Randisi
Chief Product Officer, home24
Read the Full Story
the-very-group-black

“What we loved about Constructor was the fact that it’s built on true glassbox AI."

“Constructor's AI will merchandise our product catalog and our product categories for us, and will do it in a way that helps us to understand why it’s made the choices it's made, gives our human beings the opportunity to intervene when we think there’s a real need, all while creating an ecosystem where we can work with Constructor to challenge the algorithm and continue to tweak and evolve it.”
Paul Hornby
Digital Customer Experience Director, The Very Group
Watch the Interview
petco-black

See how Constructor helped Petco drive a 13% higher conversion rate

“We’re able to searchandise much more effectively with the advanced merchandising controls now available to us, and we love the flexibility we have to partner with the AI and to boost or bury products on our own. Our team has been extremely impressed with Constructor.”
Tony Gabriele
VP Digital Strategy, Petco
Read the Full Story
home-24-black

Learn how home24 achieved double-digit growth in search conversions

“Aside from the positive return on investment, we love the ease of use, extremely hands-on support, and pleasant experience that comes from working with the Constructor team. If you're an enterprise retailer looking to ramp up search, I highly recommend reaching out to Constructor.”
Gianluca Randisi
Chief Product Officer, home24
Read the Full Story
the-very-group-black

“What we loved about Constructor was the fact that it’s built on true glassbox AI."

“Constructor's AI will merchandise our product catalog and our product categories for us, and will do it in a way that helps us to understand why it’s made the choices it's made, gives our human beings the opportunity to intervene when we think there’s a real need, all while creating an ecosystem where we can work with Constructor to challenge the algorithm and continue to tweak and evolve it.”
Paul Hornby
Digital Customer Experience Director, The Very Group
Watch the Interview

Our Solution

Merchant Intelligence Agent is available as a seamless experience within Constructor’s Merchant Controls

Merchant Intelligence Agent is the AI explainability layer that brings transparency to any recommendations made by Constructor’s Commerce Reasoning Engine - our core technology that is purpose-built for ecommerce to provide personalized search and discovery experiences to increase conversion and drive revenue. 

Explore our Commerce Reasoning Engine
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commerce-core-products@2x

Merchant Intelligence Agent is the AI explainability layer that brings transparency to any recommendations made by Constructor’s Commerce Reasoning Engine - our core technology that is purpose-built for ecommerce to provide personalized search and discovery experiences to increase conversion and drive revenue. 

Explore our Commerce Reasoning Engine
Our Suite

A fully integrated suite of ecommerce search and product discovery solutions

Search
Generate customer-first, AI-powered ecommerce search results that increase critical revenue metrics.
Learn More
Browse
Provide personalized, optimized shopping experiences for every customer on every category page.
Learn More
AI Shopping Agent
Educate customers and help them find products with engaging, conversational AI blended with 1:1 personalization.
Learn More
AI Product Insights Agent
Deliver instant answers to customers' final product questions directly on your Product Detail Pages (PDPs).
Learn More
Merchant Intelligence Agent
Merchant Intelligence Agent enables teams to get direct, contextual answers to questions about dashboard results, as well as suggestions to improve performance.
Learn More
Recommendations
Complement the shopping experience with the right recommendations for each customer at exactly the right time.
Learn More
Collections
Automatically organize products into themed, AI-powered, personalized landing pages to create a shopping experience that sparks joy — and ROI.
Learn More
Quizzes
Drive more revenue and build stronger relationships based on information your customers want you to know.
Learn More
Attribute Enrichment
Kick manual work aside and enrich the product and category attributes your customers need to find the products they love.
Learn More
B2B Solutions
Tackle complex products, large catalogs, and dynamic pricing at the speed of B2B enterprise — all while maximizing your profit margin.
Learn More
Retail Media
Show the optimal mix of sponsored listings that drive revenue without harming your brand.
Learn More
Cross-Channel and Offsite Discovery
Provide a connected omnichannel discovery experience across both digital and physical touchpoints.
Learn More

FAQ

Frequently Asked Questions

  • Merchant Intelligence Agent is Constructor’s AI-powered intelligence layer for ecommerce merchandising. It helps teams understand why products rank the way they do, why certain items appear for specific queries, and what actions to take next to improve performance.

  • MIA is drawing its insights and recommendations from your specific environment, so any suggestions will provide context-aware reasoning, recommendations, and workflow assistance based on your ecommerce search and discovery data, business rules, and merchandising goals.

  • MIA is an intelligence layer that turns complex merchandising data into clear explanations and next steps. Instead of only showing dashboards or metrics, it helps merchandisers understand the reasons behind search performance, ranking shifts, and product visibility changes, so they can decide to take action faster and with more confidence.

  • MIA is proactively adding AI explanations to provide context for performance metrics in the dashboard - plus, it exists as an AI chat where users can freely ask questions specific to their own environment. These range from answering practical questions such as why a product is not ranking for an important query, why search results changed, what may be affecting visibility, and what adjustments could improve merchandising performance across search and discovery experiences.

  • Yes. MIA is designed to go beyond explanation and will, proactively or upon prompting, suggest actionable next actions to improve ecommerce merchandising performance - and soon it will be able to implement changes and create entire campaigns by prepopulating the campaign creation workflow - with the human in the loop only needing to confirm and approve each step until deployment.

  • MIA is designed for any retailer with an ecommerce presence, and will directly benefit merchandisers, ecommerce managers, and digital leaders responsible for search, discovery, product visibility, and conversion. It is especially valuable for teams that want faster decision-making and better control over AI-driven merchandising, and capabilities such as generating executive reports help drive more transparency within any retailer organization.

Uncover lost revenue opportunities with a complimentary Search Experience Audit.

According to the 2025 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1,000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.

Request an Audit
  • Analyze your search results quality
  • Identify "no results" pages
  • Pinpoint irrelevant results for long-form queries
  • Uncover UX opportunities for Search, Autocomplete, and PLPs

According to the 2025 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1,000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.

Request an Audit
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