Merchant Intelligence Agent
Your Merchandising Help Has Arrived
Merchant Intelligence Agent (MIA) is the all-knowing AI merchant agent in Constructor’s dashboard. With real-time knowledge of every catalog, rule, setting, and performance data, it can explain why something happened and recommend and draft out the best next actions.
What MIA Does
Clear answers. Faster decisions.
Greater confidence in every change.
MIA can explain every detail of a store’s catalog, indexes, rules, and settings to help merchandisers connect the dots in ways that no human could on their own.
The result: Hidden root causes and opportunities are instantly revealed, enabling teams to take action faster and with greater confidence.
Understand exactly what happened, how it happened, and why
MIA generates clear, conversational answers:
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Why a result is or isn’t shown
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Why ranking shifted over time
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Any questions asked freely in conversational chat
Each explanation checks your environment for merchandising rules, ranking factors, and performance data to deliver a clear cause-and-effect explanation that’s grounded in the context of your own system and data.
Translate insights into executive-ready takeaways
MIA saves time by summarizing and explaining complex insights:
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Generate natural-language summaries of search performance
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Create AI-powered reports from dashboard prompts
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Provide defensible explanations that can be shared with leadership
No more spending time puzzling together data from various sources. Instead, MIA can pull exactly the datasets you need to share — export-ready executive reports.
Get your ideal set of next steps
MIA suggests what’s worth doing next, aligned with the goals you care about most.
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Solutions that take into account your exact setup and requirements
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Missing metadata and conflicting rules are traced and resolved in one conversation
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Relevant documentation and knowledge surfaced in the moment
Skip time-consuming investigations to filter out the noise and identify viable options: MIA provides clear, well-reasoned actions that are worth doing, so teams know right away what to change and why.
Let MIA draft changes and build new rules
MIA turns business intent into merchandising strategy:
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Draft new rules and change existing ones
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Launch workflows supported across Search, Browse, and Recommendations
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Present actions ready for a merchandiser to review, edit, and approve
With agentic merchandising, laborious work in the dashboard is handled by MIA, freeing up valuable time. All final decisions are still in your hands.
Popular Use Cases
How Merchandisers Unlock Value with MIA
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MIA can interpret the impact of merchandising rules to avoid conflicts between indexes that can compound into revenue blockers, invisible to anyone who doesn’t already know where to look.
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When a metric spikes or drops for no obvious reason, ask MIA: It checks the data that can affect the number and comes back immediately with ideas for the most likely cause.
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Synonyms and rules build up across the seasons and campaigns until no one is certain which ones conflict. MIA can review them in aggregate and suggest what’s working against you.
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Get any data pull easily by describing your request in natural language. No data analyst necessary.
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Do you have technical support questions that would normally mean waiting for an answer? Ask MIA to explain it in plain terms, and keep moving.
A fully integrated suite of ecommerce search and product discovery solutions
See how Bulk scales merchandising capacity with an always-on AI agent
Our Solution
Merchant Intelligence Agent is available as a seamless experience within Constructor’s Merchant Controls
Constructor’s Commerce Reasoning Engine is the core technology powering every discovery result. It’s purpose-built for ecommerce to provide personalized search and discovery experiences that increase conversion and drive revenue. Merchant Intelligence Agent is the AI agent that brings visibility and transparency to any result and recommendations made by our Reasoning Engine.
Constructor’s Commerce Reasoning Engine is the core technology powering every discovery result. It’s purpose-built for ecommerce to provide personalized search and discovery experiences that increase conversion and drive revenue. Merchant Intelligence Agent is the AI agent that brings visibility and transparency to any result and recommendations made by our Reasoning Engine.
FAQ
Frequently Asked Questions
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Merchant Intelligence Agent (MIA) is Constructor’s AI agent that helps merchandising teams understand why products rank the way they do, what actions they can take next, and then build next steps.
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If you are a Constructor customer, MIA is enabled and available on your dashboard today.
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MIA is drawing its insights and recommendations from your specific environment and comprehensive knowledge of Constructor capabilities . So, any suggestions will provide context-aware reasoning, recommendations, and workflow assistance based on your ecommerce search and discovery data, business rules, and merchandising goals.
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Yes. MIA is designed to go beyond explanations and suggestions. For example, it will ask the user if they’d like MIA to draft a preview of a new rule or replicated rules with regional adjustments. Soon, it will also be able to craft entire campaign workflows that are ready for the merchandiser to review, edit, and approve.
Note: No drafted change goes live without the user approving each step until deployment. -
No. Every change or new item is drafted only as a preview. Nothing goes live until the merchandiser approves and saves it.
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MIA has full awareness of all your indexes, merchandising rules, catalog and item data, synonyms, redirects, facet configuration, campaigns, and recommendation pods, as well as performance data analytics.
Plus, it has all Constructor documentation for support or “How-to” questions. -
Yes, see question “What data can MIA access?”
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MIA is multi-lingual, just like Constructor. You can switch to any of the dozens of Constructor-supported languages at any time if that’s more convenient for you — even in the middle of an ongoing conversation.
Uncover lost revenue opportunities with a complimentary Search Experience Audit.
According to the 2025 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1,000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.
- Analyze your search results quality
- Identify "no results" pages
- Pinpoint irrelevant results for long-form queries
- Uncover UX opportunities for Search, Autocomplete, and PLPs
According to the 2025 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1,000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.