Author
Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
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