Author
Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
October 7
2024
Survey: Generative AI Adoption Among Shoppers Increased by 75.86% – Here’s How to Support Their Changing Demands
Noelina Rissman
Noelina Rissman
September 27
2024
What 896 Consumers Had to Say About Product Discovery Time, and How to Fix It
Noelina Rissman
Noelina Rissman
September 20
2024
Retailers Aren’t Meeting Shoppers’ Expectations: What the Data Says and How to Catch Up
Noelina Rissman
Noelina Rissman
March 22
2024
Your Ecommerce Merchandising Decisions Are Limited By Your Tech
Noelina Rissman
Noelina Rissman
November 20
2023
Ultimate Guide to Ecommerce Automation
Noelina Rissman
Noelina Rissman
September 29
2023
AI in Ecommerce: A Comprehensive Guide + 10 Use Cases
Noelina Rissman
Noelina Rissman
June 15
2023
The Essential Guide to Ecommerce Conversion Optimization
Noelina Rissman
Noelina Rissman
June 8
2023
The Complete Guide to Searchandising
Noelina Rissman
Noelina Rissman
May 16
2023
9 Internal Site Search Best Practices for Enterprise Ecommerce
Noelina Rissman
Noelina Rissman
March 21
2023
What Are the Best Ecommerce Search Engines?
Noelina Rissman
Noelina Rissman
Subscribe to our blog
Get the latest blog posts delivered straight to your inbox.