Author
Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
November 2, 2026
Why The Best Search and Discovery Solution for Department Stores Is an AI Reasoning Engine
A long list of features and functionalities won't tell you which search and product discovery solution is best for a department store, but three questions will: Do shoppers find what they mean? Can merchandisers and product teams control the...
October 15, 2026
How to Optimize Ecommerce Health and Beauty Site Conversions via Product Discovery
Beauty ecommerce has a conversion problem that most teams misdiagnose. Traffic is healthy, and the product assortment is strong, but online shoppers search, browse, and abandon because the discovery experience fails them before they ever reach...
November 2, 2026
Why The Best Search and Discovery Solution for Department Stores Is an AI Reasoning Engine
A long list of features and functionalities won't tell you which search and product discovery solution is best for a department store, but three questions will: Do shoppers find what they mean? Can merchandisers and product teams control the...
October 15, 2026
How to Optimize Ecommerce Health and Beauty Site Conversions via Product Discovery
Beauty ecommerce has a conversion problem that most teams misdiagnose. Traffic is healthy, and the product assortment is strong, but online shoppers search, browse, and abandon because the discovery experience fails them before they ever reach...
December 3
2024
The Ultimate Guide to Building an Effective Online Merchandising Strategy in 2025
Noelina Rissman
Noelina Rissman
November 7
2024
The Ultimate Guide to Real-Time Ecommerce Personalization
Noelina Rissman
Noelina Rissman
October 7
2024
Survey: Generative AI Adoption Among Shoppers Increased by 75.86% – Here’s How to Support Their Changing Demands
Noelina Rissman
Noelina Rissman
September 27
2024
What 896 Consumers Had to Say About Product Discovery Time, and How to Fix It
Noelina Rissman
Noelina Rissman
September 20
2024
Retailers Aren’t Meeting Shoppers’ Expectations: What the Data Says and How to Catch Up
Noelina Rissman
Noelina Rissman
March 22
2024
Your Ecommerce Merchandising Decisions Are Limited By Your Tech
Noelina Rissman
Noelina Rissman
November 20
2023
Ultimate Guide to Ecommerce Automation
Noelina Rissman
Noelina Rissman
September 29
2023
AI in Ecommerce: A Comprehensive Guide + 10 Use Cases
Noelina Rissman
Noelina Rissman
June 15
2023
The Essential Guide to Ecommerce Conversion Optimization
Noelina Rissman
Noelina Rissman
June 8
2023
The Complete Guide to Searchandising
Noelina Rissman
Noelina Rissman
Subscribe to our blog
Get the latest blog posts delivered straight to your inbox.