Author
Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
April 7
2025
Beyond Keywords: How Modern Onsite Search Optimizes the Ecommerce Experience
Noelina Rissman
Noelina Rissman
April 1
2025
B2B Ecommerce Platforms: A Complete Guide for Merchandisers
Noelina Rissman
Noelina Rissman
March 12
2025
How AI Solutions for Ecommerce Enhance Personalization, Efficiency, and Sales
Noelina Rissman
Noelina Rissman
March 6
2025
How AI Recommendation Engines Enhance Ecommerce Product Discovery and Drive Conversions
Noelina Rissman
Noelina Rissman
February 12
2025
What Is a Composable Commerce Platform?
Noelina Rissman
Noelina Rissman
February 5
2025
Ecommerce Landing Page Best Practices [+ Examples]
Noelina Rissman
Noelina Rissman
January 31
2025
Why Search is the Key to Better Ecommerce Catalog Management
Noelina Rissman
Noelina Rissman
January 22
2025
AI in Ecommerce: ROI-Driven Use Cases and Benefits
Noelina Rissman
Noelina Rissman
December 3
2024
The Ultimate Guide to Building an Effective Online Merchandising Strategy in 2025
Noelina Rissman
Noelina Rissman
November 7
2024
The Ultimate Guide to Real-Time Ecommerce Personalization
Noelina Rissman
Noelina Rissman
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