Author
Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
January 31, 2026
Ecommerce Product Discovery: How Retail Leaders Turn Browsing Into Buying
Search as part of a commerce platform is no longer enough (and Forrester echoes this). Customer journeys now span Google, social media, marketplaces, and your own site, making on-site discovery your critical “second chance” to convert.
January 14, 2026
The Differences Between Ecommerce and Enterprise Search Solutions [+ Why They're Not Interchangeable]
In an effort to streamline, many companies consider investing in a single search technology to power everything from enterprise knowledge access to ecommerce product discovery.
January 31, 2026
Ecommerce Product Discovery: How Retail Leaders Turn Browsing Into Buying
Search as part of a commerce platform is no longer enough (and Forrester echoes this). Customer journeys now span Google, social media, marketplaces, and your own site, making on-site discovery your critical “second chance” to convert.
January 14, 2026
The Differences Between Ecommerce and Enterprise Search Solutions [+ Why They're Not Interchangeable]
In an effort to streamline, many companies consider investing in a single search technology to power everything from enterprise knowledge access to ecommerce product discovery.
January 22
2025
AI in Ecommerce: ROI-Driven Use Cases and Benefits
Noelina Rissman
Noelina Rissman
December 3
2024
The Ultimate Guide to Building an Effective Online Merchandising Strategy in 2025
Noelina Rissman
Noelina Rissman
November 25
2024
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Noelina Rissman
Noelina Rissman
November 7
2024
The Ultimate Guide to Real-Time Ecommerce Personalization
Noelina Rissman
Noelina Rissman
October 7
2024
Survey: Generative AI Adoption Among Shoppers Increased by 75.86% – Here’s How to Support Their Changing Demands
Noelina Rissman
Noelina Rissman
September 27
2024
What 896 Consumers Had to Say About Product Discovery Time, and How to Fix It
Noelina Rissman
Noelina Rissman
September 20
2024
Retailers Aren’t Meeting Shoppers’ Expectations: What the Data Says and How to Catch Up
Noelina Rissman
Noelina Rissman
September 10
2024
The Quick Buyers’ Guide for Generative AI in Ecommerce
Noelina Rissman
Noelina Rissman
March 22
2024
Your Ecommerce Merchandising Decisions Are Limited By Your Tech
Noelina Rissman
Noelina Rissman
November 20
2023
Ultimate Guide to Ecommerce Automation
Noelina Rissman
Noelina Rissman
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