Author

Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
September 23, 2025
The Top 10 Takeaways from the State of Ecommerce 2025
Ecommerce in 2025 looks very different from just a few years ago. The shopper journey is non-linear and increasingly shaped by AI, social platforms, and shifting trust signals.
August 28, 2025
Conversational Search for Ecommerce: The Future of Natural, Frictionless Shopping Experiences
Today’s shoppers expect more than a search box. They want the experience to feel like ChatGPT for shopping, where the site understands their intent, anticipates their needs, and delivers results that feel almost like mind reading. In other words,...
September 23, 2025
The Top 10 Takeaways from the State of Ecommerce 2025
Ecommerce in 2025 looks very different from just a few years ago. The shopper journey is non-linear and increasingly shaped by AI, social platforms, and shifting trust signals.
August 28, 2025
Conversational Search for Ecommerce: The Future of Natural, Frictionless Shopping Experiences
Today’s shoppers expect more than a search box. They want the experience to feel like ChatGPT for shopping, where the site understands their intent, anticipates their needs, and delivers results that feel almost like mind reading. In other words,...
November 25
2024
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Noelina Rissman

Noelina Rissman
November 7
2024
The Ultimate Guide to Ecommerce Personalization
Noelina Rissman

Noelina Rissman
October 7
2024
Survey: Generative AI Adoption Among Shoppers Increased by 75.86% – Here’s How to Support Their Changing Demands
Noelina Rissman

Noelina Rissman
September 27
2024
What 896 Consumers Had to Say About Product Discovery Time, and How to Fix It
Noelina Rissman

Noelina Rissman
September 20
2024
Retailers Aren’t Meeting Shoppers’ Expectations: What the Data Says and How to Catch Up
Noelina Rissman

Noelina Rissman
September 10
2024
The Quick Buyers’ Guide for Generative AI in Ecommerce
Noelina Rissman

Noelina Rissman
March 22
2024
Your Ecommerce Merchandising Decisions Are Limited By Your Tech
Noelina Rissman

Noelina Rissman
November 20
2023
Ultimate Guide to Ecommerce Automation
Noelina Rissman

Noelina Rissman
June 15
2023
The Essential Guide to Ecommerce Conversion Optimization
Noelina Rissman

Noelina Rissman
June 8
2023
The Complete Guide to Searchandising
Noelina Rissman

Noelina Rissman
Subscribe to our blog
Get the latest blog posts delivered straight to your inbox.