Author

Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
July 28, 2025
Personalized Product Recommendations: A Smarter Way to Convert Browsers into Buyers
Personalized product recommendations enhance discovery by surfacing items that align with real-time behavior and past interactions, often helping shoppers find what they didn’t even know they wanted.
June 16, 2025
Ecommerce Site Search Best Practices: From Implementation to Optimization
Merchandising teams can sense there's a revenue switch they haven't flipped yet, and it's hiding in plain sight in their site search.
July 28, 2025
Personalized Product Recommendations: A Smarter Way to Convert Browsers into Buyers
Personalized product recommendations enhance discovery by surfacing items that align with real-time behavior and past interactions, often helping shoppers find what they didn’t even know they wanted.
June 16, 2025
Ecommerce Site Search Best Practices: From Implementation to Optimization
Merchandising teams can sense there's a revenue switch they haven't flipped yet, and it's hiding in plain sight in their site search.
September 27
2024
What 896 Consumers Had to Say About Product Discovery Time, and How to Fix It
Noelina Rissman

Noelina Rissman
September 20
2024
Retailers Aren’t Meeting Shoppers’ Expectations: What the Data Says and How to Catch Up
Noelina Rissman

Noelina Rissman
September 10
2024
The Quick Buyers’ Guide for Generative AI in Ecommerce
Noelina Rissman

Noelina Rissman
March 22
2024
Your Ecommerce Merchandising Decisions Are Limited By Your Tech
Noelina Rissman

Noelina Rissman
November 20
2023
Ultimate Guide to Ecommerce Automation
Noelina Rissman

Noelina Rissman
June 15
2023
The Essential Guide to Ecommerce Conversion Optimization
Noelina Rissman

Noelina Rissman
June 8
2023
The Complete Guide to Searchandising
Noelina Rissman

Noelina Rissman
March 21
2023
What Are the Best Ecommerce Search Engines?
Noelina Rissman

Noelina Rissman
March 16
2023
What 99% of Product Search Engines Get Wrong
Noelina Rissman

Noelina Rissman
February 28
2023
All About Natural Language Search Engines [+ Examples]
Noelina Rissman

Noelina Rissman
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