Author

Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
June 16, 2025
Ecommerce Site Search Best Practices: From Implementation to Optimization
Merchandising teams can sense there's a revenue switch they haven't flipped yet, and it's hiding in plain sight in their site search.
June 3, 2025
How Ecommerce Personalization Engines Enhance Customer Experience
Even the most experienced merchandisers know the feeling: you spend hours adjusting product rankings, manually boosting items that should convert, and yet shoppers still bounce.
June 16, 2025
Ecommerce Site Search Best Practices: From Implementation to Optimization
Merchandising teams can sense there's a revenue switch they haven't flipped yet, and it's hiding in plain sight in their site search.
June 3, 2025
How Ecommerce Personalization Engines Enhance Customer Experience
Even the most experienced merchandisers know the feeling: you spend hours adjusting product rankings, manually boosting items that should convert, and yet shoppers still bounce.
September 20
2024
Retailers Aren’t Meeting Shoppers’ Expectations: What the Data Says and How to Catch Up
Noelina Rissman

Noelina Rissman
September 10
2024
The Quick Buyers’ Guide for Generative AI in Ecommerce
Noelina Rissman

Noelina Rissman
March 22
2024
Your Ecommerce Merchandising Decisions Are Limited By Your Tech
Noelina Rissman

Noelina Rissman
November 20
2023
Ultimate Guide to Ecommerce Automation
Noelina Rissman

Noelina Rissman
June 15
2023
The Essential Guide to Ecommerce Conversion Optimization
Noelina Rissman

Noelina Rissman
June 8
2023
The Complete Guide to Searchandising
Noelina Rissman

Noelina Rissman
March 21
2023
What Are the Best Ecommerce Search Engines?
Noelina Rissman

Noelina Rissman
February 28
2023
All About Natural Language Search Engines [+ Examples]
Noelina Rissman

Noelina Rissman
February 21
2023
How Search Intelligence Maximizes Ecommerce Outcomes
Noelina Rissman

Noelina Rissman
February 16
2023
Maximize Your Ecommerce Search Bar Conversions
Noelina Rissman

Noelina Rissman
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