Author
Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
November 2, 2026
Why The Best Search and Discovery Solution for Department Stores Is an AI Reasoning Engine
A long list of features and functionalities won't tell you which search and product discovery solution is best for a department store, but three questions will: Do shoppers find what they mean? Can merchandisers and product teams control the...
October 15, 2026
How to Optimize Ecommerce Health and Beauty Site Conversions via Product Discovery
Beauty ecommerce has a conversion problem that most teams misdiagnose. Traffic is healthy, and the product assortment is strong, but online shoppers search, browse, and abandon because the discovery experience fails them before they ever reach...
November 2, 2026
Why The Best Search and Discovery Solution for Department Stores Is an AI Reasoning Engine
A long list of features and functionalities won't tell you which search and product discovery solution is best for a department store, but three questions will: Do shoppers find what they mean? Can merchandisers and product teams control the...
October 15, 2026
How to Optimize Ecommerce Health and Beauty Site Conversions via Product Discovery
Beauty ecommerce has a conversion problem that most teams misdiagnose. Traffic is healthy, and the product assortment is strong, but online shoppers search, browse, and abandon because the discovery experience fails them before they ever reach...
January 14
2026
The Differences Between Ecommerce and Enterprise Search Solutions [+ Why They're Not Interchangeable]
Noelina Rissman
Noelina Rissman
January 9
2026
Retail Product Discovery: How Modern Retailers Help Shoppers Find What They Want — And What’s Next
Noelina Rissman
Noelina Rissman
September 23
2025
The Top 10 Takeaways from the State of Ecommerce 2025
Noelina Rissman
Noelina Rissman
August 28
2025
Conversational Search for Ecommerce: The Future of Natural, Frictionless Shopping Experiences
Noelina Rissman
Noelina Rissman
August 27
2025
AI Agents for Ecommerce: How Autonomous Assistants Are Changing the Shopping Journey
Noelina Rissman
Noelina Rissman
July 28
2025
Personalized Product Recommendations: A Smarter Way to Convert Browsers into Buyers
Noelina Rissman
Noelina Rissman
June 16
2025
Ecommerce Site Search Best Practices: From Implementation to Optimization
Noelina Rissman
Noelina Rissman
June 3
2025
How Ecommerce Personalization Engines Enhance Customer Experience
Noelina Rissman
Noelina Rissman
May 29
2025
How Transformers Can Enhance Search and Product Discovery
Noelina Rissman
Noelina Rissman
May 20
2025
How Headless Architecture Enhances Flexibility and Customization in Ecommerce Platforms
Noelina Rissman
Noelina Rissman
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