Author
Posts by: Noelina Rissman
Noelina Rissman is the Content Lead at Constructor, driving content strategy and thought leadership in ecommerce search & product discovery. With 8+ years in content marketing, she specializes in research-driven content for B2B brands. Previously, she strategized and created content for SaaS companies like Pasito, Oyster, and Chipper Cash. Noelina holds a B.S. in Journalism and a B.A. in Spanish and International Studies from Iowa State University.
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
September 7, 2026
Ecommerce Merchandising: A Strategic Guide for the Modern Commerce Era
Global retail ecommerce sales are projected to surpass $8 trillion by 2027, making managing digital storefronts increasingly complex. Merchandisers must now juggle massive product catalogs, provide personalized customer expectations, and drive KPIs...
September 3, 2026
Grocery Ecommerce Growth Playbook: Improve Conversions with Better Product Discovery
If you run a grocery ecommerce site, you've probably seen a version of this: a shopper searches for "2% milk." The results page shows oat milk, almond milk, and a branded coffee creamer before any dairy. They try the dairy category instead. The...
September 23
2025
The Top 10 Takeaways from the State of Ecommerce 2025
Noelina Rissman
Noelina Rissman
August 28
2025
Conversational Search for Ecommerce: The Future of Natural, Frictionless Shopping Experiences
Noelina Rissman
Noelina Rissman
August 27
2025
AI Agents for Ecommerce: How Autonomous Assistants Are Changing the Shopping Journey
Noelina Rissman
Noelina Rissman
July 28
2025
Personalized Product Recommendations: A Smarter Way to Convert Browsers into Buyers
Noelina Rissman
Noelina Rissman
June 16
2025
Ecommerce Site Search Best Practices: From Implementation to Optimization
Noelina Rissman
Noelina Rissman
June 3
2025
How Ecommerce Personalization Engines Enhance Customer Experience
Noelina Rissman
Noelina Rissman
May 29
2025
How Transformers Can Enhance Search and Product Discovery
Noelina Rissman
Noelina Rissman
May 20
2025
How Headless Architecture Enhances Flexibility and Customization in Ecommerce Platforms
Noelina Rissman
Noelina Rissman
April 30
2025
The Benefits of Composable Commerce Solutions in Ecommerce
Noelina Rissman
Noelina Rissman
April 14
2025
Ecommerce AI: Shaping the Future of Online Retail Profitability
Noelina Rissman
Noelina Rissman
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