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Split/Test Digest

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November 14, 2025

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

October 30, 2025

Designing Search: Matching Intent to Attractiveness for Home Goods

Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...

November 14, 2025

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

October 30, 2025

Designing Search: Matching Intent to Attractiveness for Home Goods

Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...

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Product Badges: Do Badges Help Shoppers Make Faster Decisions?

product badges help shoppers make faster decisions

Personalization Caching: Should Results Change for Users Within a Session?

Eli Finkelshteyn

personalization caching ab testing

Eli Finkelshteyn

Introducing the Experiments Blog: Interesting Learnings from A/B Testing at Constructor

Eli Finkelshteyn

Hexagonal blocks with an outline of a person in the middle

Eli Finkelshteyn

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