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Split/Test Digest
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November 14, 2025
From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search
For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...
October 30, 2025
Designing Search: Matching Intent to Attractiveness for Home Goods
Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...
November 14, 2025
From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search
For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...
October 30, 2025
Designing Search: Matching Intent to Attractiveness for Home Goods
Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...
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