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Split/Test Digest
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March 5, 2026
How Return Customers Can Drive Order Spikes in Ecommerce
At Constructor, we access petabytes of data across a variety of both B2C and B2B verticals. Given the massive gifting events that just occurred over the past few months (namely Black Friday, Christmas, and Valentine’s Day) and occasions like...
December 9, 2025
Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery
This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...
March 5, 2026
How Return Customers Can Drive Order Spikes in Ecommerce
At Constructor, we access petabytes of data across a variety of both B2C and B2B verticals. Given the massive gifting events that just occurred over the past few months (namely Black Friday, Christmas, and Valentine’s Day) and occasions like...
December 9, 2025
Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery
This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...
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