Split/Test Digest

This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...

Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.