Skip to content
Logo-black
  • Native Commerce Core™
    • 2025-forrester-wave-hero-image-800w@2x

      Constructor is a Leader in The Forrester Wave™: Commerce Search And Product Discovery Solutions, Q3 2025

      Download the report to read Forrester’s in-depth evaluation of the 9 most significant commerce search and product discovery solution providers.

        • Search & Autosuggest

          Hyper-personalized ecommerce search driven by AI and real-time shopper behavior.

        • Browse

          Personalize your ecommerce category pages for maximum conversions.

        • Recommendations

          Drive upsells and increase RPV with hyper-personalized product recommendations.

        • Collections

          Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase.

        • AI Shopping Agent

          Help your online customers discover great products faster.

        • AI Product Insight Agent

          Deliver instant, trustworthy answers to final product questions directly on your Product Detail Pages.

        • Merchant Controls & Intelligence

          Get the ecommerce merchandising controls and insights you need to make high-impact changes that drive revenue.

        • Attribute Enrichment

          Automatically enrich product attributes and categories to give shoppers the best possible experience.

        • Retail Media

          Constructor Sponsored Listings complement (instead of compete with) your organic results.

        • Cross-Channel & Offsite Discovery

          Create and launch personalized, data-driven marketing campaigns across digital channels.

        • B2B Use-Cases

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

        • Quizzes

          Create smart product recommendation quizzes that drive shopper engagement.

  • Customers
    • 2025-state-of-ecom-resources-hub-cover-562x562@2x

      The State of Ecommerce Report

      Exclusive insights from over 1,500 consumers on how they discover, evaluate, and buy online in 2025.

        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo
  • Native Commerce Core™
    • 2025-forrester-wave-hero-image-800w@2x

      Constructor is a Leader in The Forrester Wave™: Commerce Search And Product Discovery Solutions, Q3 2025

      Download the report to read Forrester’s in-depth evaluation of the 9 most significant commerce search and product discovery solution providers.

        • Search & Autosuggest

          Hyper-personalized ecommerce search driven by AI and real-time shopper behavior.

        • Browse

          Personalize your ecommerce category pages for maximum conversions.

        • Recommendations

          Drive upsells and increase RPV with hyper-personalized product recommendations.

        • Collections

          Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase.

        • AI Shopping Agent

          Help your online customers discover great products faster.

        • AI Product Insight Agent

          Deliver instant, trustworthy answers to final product questions directly on your Product Detail Pages.

        • Merchant Controls & Intelligence

          Get the ecommerce merchandising controls and insights you need to make high-impact changes that drive revenue.

        • Attribute Enrichment

          Automatically enrich product attributes and categories to give shoppers the best possible experience.

        • Retail Media

          Constructor Sponsored Listings complement (instead of compete with) your organic results.

        • Cross-Channel & Offsite Discovery

          Create and launch personalized, data-driven marketing campaigns across digital channels.

        • B2B Use-Cases

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

        • Quizzes

          Create smart product recommendation quizzes that drive shopper engagement.

  • Customers
    • 2025-state-of-ecom-resources-hub-cover-562x562@2x

      The State of Ecommerce Report

      Exclusive insights from over 1,500 consumers on how they discover, evaluate, and buy online in 2025.

        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo
Back to Blog

Geo-Personalized Ranking: Unlocking Regional Conversion Gains

Machine Learning Customer Examples Product Discovery Personalization Ecommerce Technology
Posted on:
October 10, 2025
Author:
Nate Roy
monica vinader Geo-Personalized Ranking
Table of Contents:
monica vinader Geo-Personalized Ranking

Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.

The downside is subtle but important: it's possible for regional shopping behaviors to get averaged out. If one market dominates the data set, its preferences tend to overshadow smaller markets, pushing down items that might otherwise perform well locally.

Monica Vinader, a British luxury jewelry brand with a strong UK base and a growing US audience, faced exactly this tension. Together with Constructor, they tested whether region-specific ranking models could unlock more revenue without hurting performance in their core market.

The Problem: One Global Model, Two Distinct Markets

Monica Vinader sells contemporary fine jewelry in both the UK and the US, but shoppers in each region have notably different tastes and price sensitivities.

Their existing product-ranking algorithm combined data from both markets, weighted toward the UK (their larger market). That boosted the data volume for training but masked US-specific patterns, particularly around higher-value items that US shoppers favored but were often pushed down in rankings.

The Hypothesis: Dedicated Regional Models Could Surface Local Winners

Together, the Monica Vinader and Constructor teams suspected that running a dedicated model per region — rather than a single global model with tweaks — would let the algorithm learn each market’s product affinities independently through reinforcement learning, thereby surfacing more relevant items to each audience. (With reinforcement learning, user feedback improves the models by reinforcing the results that shoppers click on and buy in every given context, such as where they’re geographically located.) So, they designed an experiment to close the gap.

Key bet: a dedicated US model would lift conversion by showcasing higher-value pieces more prominently, without harming UK performance.

The Test: A 4-Week 50/50 Geo Split

  • Control (A): Existing global model trained on pooled UK + US data — personalizing 1:1 to each user, but learning across all geographic data pooled together

  • Variant (B): Geo-personalized approach (two separate models trained on region-tagged data, automatically serving the UK model to UK traffic and the US model to US traffic)

  • Goal metric: Revenue per browse user and purchase conversion

The Results: US Conversion Up, UK Steady

  • +5% lift in US conversion rate vs. control

  • No change in UK conversion (steady performance, as intended)

The results confirmed that the new approach (together with reinforcement learning) improved US performance without disrupting what worked well for the UK. The uplift grew even stronger during Monica Vinader’s seasonal sale, when the new ranking model surfaced higher-value items that matched local preferences.

Takeaways for Retailers

  1. When markets diverge, consider giving them their own brain. Tweaks to a single global model may not be able to capture fundamentally different shopper preferences.

  2. Validate no-harm scenarios. Keeping the UK flat was as important as lifting the US, proving that the new approach scaled responsibly.

  3. Expect seasonal amplification. Localized ranking helped the model react better to spikes in higher-ticket items during peak sales events.

  4. Let models learn by doing. With reinforcement learning, each iteration enables the system to adapt more quickly and deliver increasingly relevant results with each cycle.

Want to learn more? Read the full case study.

Subscribe to The Split/Test Digest

Get conversion-driving insights delivered straight to your inbox.

What's next?
Eyeglasses icon

Uncover lost revenue opportunities with a complimentary Search Experience Audit.

According to the 2024 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.

Request an Audit
  • Analyze your search results quality
  • Identify "no results" pages
  • Pinpoint irrelevant results for long-form queries
  • Uncover UX opportunities for Search, Autocomplete, and PLPs

According to the 2024 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.

Request an Audit
  • MACH Certified
  • 21972-312_SOC_NonCPA-150x150
  • Cartification-mark_04-09-300x253-1-150x150
Constructor.io Logo
  • Technology
    • Native Commerce Core™
    • Request a Demo
    • The Proof Schedule®
  • Solutions
    • Search & Autosuggest
    • Browse
    • Recommendations
    • Collections
    • AI Shopping Agent
    • Merchant Controls & Intelligence
    • Attribute Enrichment
    • Quizzes
    • B2B Solutions
  • Resources Hub
    • Events
    • Reports, Guides & Webinars
    • Blog
    • Experiments
    • News
    • Constructor vs Alternatives
    • Documentation
  • About
    • About Us
    • Partners
    • Security & Compliance
    • Careers
  • Technology
    • Native Commerce Core™
    • Request a Demo
    • The Proof Schedule®
  • Solutions
    • Search & Autosuggest
    • Browse
    • Recommendations
    • Collections
    • AI Shopping Agent
    • Merchant Controls & Intelligence
    • Attribute Enrichment
    • Quizzes
    • B2B Solutions
  • Resources Hub
    • Events
    • Reports, Guides & Webinars
    • Blog
    • Experiments
    • News
    • Constructor vs Alternatives
    • Documentation
  • About
    • About Us
    • Partners
    • Security & Compliance
    • Careers
© 2025 Constructor All rights reserved
  • Terms of Service
  • Privacy Policy