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Split/Test Digest
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October 10, 2025
Geo-Personalized Ranking: Unlocking Regional Conversion Gains
Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.
August 26, 2025
What 10 Million Jeans Purchases Reveal About Personalization
Retailers often balance personalization with trends and competitor benchmarks, but we wondered how much outside signals really reflect the reality of a retailer’s own audience. What if the patterns hiding in clickstream data told a different story...
October 10, 2025
Geo-Personalized Ranking: Unlocking Regional Conversion Gains
Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.
August 26, 2025
What 10 Million Jeans Purchases Reveal About Personalization
Retailers often balance personalization with trends and competitor benchmarks, but we wondered how much outside signals really reflect the reality of a retailer’s own audience. What if the patterns hiding in clickstream data told a different story...
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October 10
2025
Geo-Personalized Ranking: Unlocking Regional Conversion Gains
Nate Roy
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Nate Roy
August 26
2025
What 10 Million Jeans Purchases Reveal About Personalization
Anastasia Yakunina

Anastasia Yakunina
May 27
2025
Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake
Polina Egubova

Polina Egubova
April 28
2025
Adapting Ranking Models to Short-Term Sales Behavior
Nate Roy

Nate Roy
October 4
2024
Product Badges: Do Badges Help Shoppers Make Faster Decisions?
Nate Roy

Nate Roy
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