Split/Test Digest

Retailers often balance personalization with trends and competitor benchmarks, but we wondered how much outside signals really reflect the reality of a retailer’s own audience. What if the patterns hiding in clickstream data told a different story...

We have the data: across our customer base, 1 in every 4 online visitors use site search within their sessions, and the 24% of users that search drive 44% of revenue, on average. Optimizing the site search experience can push that metric even higher...