Split/Test Digest

After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?

Retailers often balance personalization with trends and competitor benchmarks, but we wondered how much outside signals really reflect the reality of a retailer’s own audience. What if the patterns hiding in clickstream data told a different story...