The Split/Test Digest | Insights from 1,000+ Ecommerce A/B Tests | Nate Roy

Author

Nate Roy is Sr. Director of Brand & Content at Constructor. He is passionate about building seamless and interconnected customer journeys that deliver truly differentiated value at each stage — drawing heavily from his background in customer success and sales roles. Prior to Constructor, Nate was Director of Presales Engineering at Paperless Parts, Sales Engineering manager at Salsify and Technical Consultant at HubSpot.

December 9, 2025

Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery

This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...

October 30, 2025

Designing Search: Matching Intent to Attractiveness for Home Goods

Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...

December 9, 2025

Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery

This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...

October 30, 2025

Designing Search: Matching Intent to Attractiveness for Home Goods

Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...

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Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery

black friday 2025

Designing Search: Matching Intent to Attractiveness for Home Goods

Matching Intent to Attractiveness for Home Goods

Geo-Personalized Ranking: Unlocking Regional Conversion Gains

monica vinader Geo-Personalized Ranking

Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

strategies to optimize search result page experiences

5 Autocomplete Optimizations Uncovered Through A/B Testing

Autocomplete Optimizations Uncovered Through A/B Testing

Adapting Ranking Models to Short-Term Sales Behavior

Adapting Ranking Models to Sales Behavior: Experimenting with CTR-Based Signals

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

How a Retailer’s Labeling Mishap Sparked Unintended Engagement

Email Recommendations for Offsite Product Discovery: Complement vs Compete?

email recommendations for offsite discovery

Product Badges: Do Badges Help Shoppers Make Faster Decisions?

product badges help shoppers make faster decisions

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