Resources

Split/Test Digest

Your next revenue lift is hiding in our data. Get real-world A/B testing insights delivered straight to your inbox.

November 14, 2025

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

October 30, 2025

Designing Search: Matching Intent to Attractiveness for Home Goods

Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...

November 14, 2025

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

October 30, 2025

Designing Search: Matching Intent to Attractiveness for Home Goods

Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...

Clear

Filters

Subscribe to The Split/Test Digest

Get conversion-driving insights delivered straight to your inbox.

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

Anastasia Yakunina

See How 40M Lipstick Searches Expose Need for Behavior-Driven Discovery

Anastasia Yakunina

Designing Search: Matching Intent to Attractiveness for Home Goods

Matching Intent to Attractiveness for Home Goods

Geo-Personalized Ranking: Unlocking Regional Conversion Gains

monica vinader Geo-Personalized Ranking

Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

strategies to optimize search result page experiences

What 10 Million Jeans Purchases Reveal About Personalization

Anastasia Yakunina

What 10 Million Jeans Purchases Reveal About Personalization

Anastasia Yakunina

5 Autocomplete Optimizations Uncovered Through A/B Testing

Autocomplete Optimizations Uncovered Through A/B Testing

Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake

why running classic a/b tests could be a mistake in ecommerce search and product discovery

Adapting Ranking Models to Short-Term Sales Behavior

Adapting Ranking Models to Sales Behavior: Experimenting with CTR-Based Signals

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

How a Retailer’s Labeling Mishap Sparked Unintended Engagement

Email Recommendations for Offsite Product Discovery: Complement vs Compete?

email recommendations for offsite discovery

1 2

Subscribe to The Split/Test Digest

Get conversion-driving insights delivered straight to your inbox.