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Split/Test Digest

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October 30, 2025

Designing Search: Matching Intent to Attractiveness for Home Goods

Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...

October 10, 2025

Geo-Personalized Ranking: Unlocking Regional Conversion Gains

Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.

October 30, 2025

Designing Search: Matching Intent to Attractiveness for Home Goods

Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...

October 10, 2025

Geo-Personalized Ranking: Unlocking Regional Conversion Gains

Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.

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Designing Search: Matching Intent to Attractiveness for Home Goods

Matching Intent to Attractiveness for Home Goods

Geo-Personalized Ranking: Unlocking Regional Conversion Gains

monica vinader Geo-Personalized Ranking

Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

strategies to optimize search result page experiences

What 10 Million Jeans Purchases Reveal About Personalization

Anastasia Yakunina

What 10 Million Jeans Purchases Reveal About Personalization

Anastasia Yakunina

5 Autocomplete Optimizations Uncovered Through A/B Testing

Autocomplete Optimizations Uncovered Through A/B Testing

Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake

why running classic a/b tests could be a mistake in ecommerce search and product discovery

Adapting Ranking Models to Short-Term Sales Behavior

Adapting Ranking Models to Sales Behavior: Experimenting with CTR-Based Signals

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

How a Retailer’s Labeling Mishap Sparked Unintended Engagement

Email Recommendations for Offsite Product Discovery: Complement vs Compete?

email recommendations for offsite discovery

Product Badges: Do Badges Help Shoppers Make Faster Decisions?

product badges help shoppers make faster decisions

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