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Split/Test Digest
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October 10, 2025
Geo-Personalized Ranking: Unlocking Regional Conversion Gains
Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.
September 29, 2025
Optimizing Search Result Page Experiences: 4 Strategies to A/B Test
After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?
October 10, 2025
Geo-Personalized Ranking: Unlocking Regional Conversion Gains
Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.
September 29, 2025
Optimizing Search Result Page Experiences: 4 Strategies to A/B Test
After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?
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October 10
2025
Geo-Personalized Ranking: Unlocking Regional Conversion Gains
Nate Roy
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Nate Roy
September 29
2025
Optimizing Search Result Page Experiences: 4 Strategies to A/B Test
Nate Roy
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Nate Roy
August 26
2025
What 10 Million Jeans Purchases Reveal About Personalization
Anastasia Yakunina

Anastasia Yakunina
July 30
2025
5 Autocomplete Optimizations Uncovered Through A/B Testing
Nate Roy

Nate Roy
May 27
2025
Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake
Polina Egubova

Polina Egubova
April 28
2025
Adapting Ranking Models to Short-Term Sales Behavior
Nate Roy

Nate Roy
February 26
2025
Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement
Nate Roy

Nate Roy
January 17
2025
Email Recommendations for Offsite Product Discovery: Complement vs Compete?
Nate Roy

Nate Roy
October 4
2024
Product Badges: Do Badges Help Shoppers Make Faster Decisions?
Nate Roy

Nate Roy
September 3
2024
Personalization Caching: Should Results Change for Users Within a Session?
Eli Finkelshteyn

Eli Finkelshteyn
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