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Split/Test Digest

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October 10, 2025

Geo-Personalized Ranking: Unlocking Regional Conversion Gains

Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.

September 29, 2025

Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?

October 10, 2025

Geo-Personalized Ranking: Unlocking Regional Conversion Gains

Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.

September 29, 2025

Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?

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Geo-Personalized Ranking: Unlocking Regional Conversion Gains

monica vinader Geo-Personalized Ranking

Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

strategies to optimize search result page experiences

What 10 Million Jeans Purchases Reveal About Personalization

Anastasia Yakunina

What 10 Million Jeans Purchases Reveal About Personalization

Anastasia Yakunina

5 Autocomplete Optimizations Uncovered Through A/B Testing

Autocomplete Optimizations Uncovered Through A/B Testing

Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake

why running classic a/b tests could be a mistake in ecommerce search and product discovery

Adapting Ranking Models to Short-Term Sales Behavior

Adapting Ranking Models to Sales Behavior: Experimenting with CTR-Based Signals

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

How a Retailer’s Labeling Mishap Sparked Unintended Engagement

Email Recommendations for Offsite Product Discovery: Complement vs Compete?

email recommendations for offsite discovery

Product Badges: Do Badges Help Shoppers Make Faster Decisions?

product badges help shoppers make faster decisions

Personalization Caching: Should Results Change for Users Within a Session?

Eli Finkelshteyn

personalization caching ab testing

Eli Finkelshteyn

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