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December 9, 2025

Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery

This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...

November 14, 2025

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

December 9, 2025

Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery

This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...

November 14, 2025

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

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Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery

black friday 2025

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

Anastasia Yakunina

See How 40M Lipstick Searches Expose Need for Behavior-Driven Discovery

Anastasia Yakunina

Designing Search: Matching Intent to Attractiveness for Home Goods

Matching Intent to Attractiveness for Home Goods

Geo-Personalized Ranking: Unlocking Regional Conversion Gains

monica vinader Geo-Personalized Ranking

Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

strategies to optimize search result page experiences

What 10 Million Jeans Purchases Reveal About Personalization

Anastasia Yakunina

What 10 Million Jeans Purchases Reveal About Personalization

Anastasia Yakunina

5 Autocomplete Optimizations Uncovered Through A/B Testing

Autocomplete Optimizations Uncovered Through A/B Testing

Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake

why running classic a/b tests could be a mistake in ecommerce search and product discovery

Adapting Ranking Models to Short-Term Sales Behavior

Adapting Ranking Models to Sales Behavior: Experimenting with CTR-Based Signals

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

How a Retailer’s Labeling Mishap Sparked Unintended Engagement

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