Split/Test Digest

Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...

Imagine this. You’re running an A/B test. You’ve followed every best practice: scoped the hypothesis, implemented the feature cleanly, launched to 50% of users, and hit your minimum sample size. You check your metrics: revenue is up, conversion is...