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Split/Test Digest

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December 9, 2025

Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery

This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...

November 14, 2025

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

December 9, 2025

Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery

This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...

November 14, 2025

From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

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Email Recommendations for Offsite Product Discovery: Complement vs Compete?

email recommendations for offsite discovery

Product Badges: Do Badges Help Shoppers Make Faster Decisions?

product badges help shoppers make faster decisions

Personalization Caching: Should Results Change for Users Within a Session?

Eli Finkelshteyn

personalization caching ab testing

Eli Finkelshteyn

Introducing the Experiments Blog: Interesting Learnings from A/B Testing at Constructor

Eli Finkelshteyn

Hexagonal blocks with an outline of a person in the middle

Eli Finkelshteyn

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