Split/Test Digest

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.