Constructor Blog | Ecommerce Search Industry and Product Information | Nate Roy

Author

Nate Roy is Sr. Director of Brand & Content at Constructor. He is passionate about building seamless and interconnected customer journeys that deliver truly differentiated value at each stage — drawing heavily from his background in customer success and sales roles. Prior to Constructor, Nate was Director of Presales Engineering at Paperless Parts, Sales Engineering manager at Salsify and Technical Consultant at HubSpot.

How to Optimize Search & Discovery in Times of Economic Uncertainty

Responsible merchandising is responsive to change. The ability to roll with shifts in consumer behavior, supply chains, tax changes and tariffs is the key to keep converting when conditions are in flux.

Decoding Search Intent Through the 4 Shopper Mindframes

Not all shoppers who type "shoes" in a site search bar are looking for the same thing. One is browsing summer styles for fun. Another is in a rush, trying to replace a pair before a flight. A third knows exactly which SKU they want, down to the size...

How to Optimize Search & Discovery in Times of Economic Uncertainty

Responsible merchandising is responsive to change. The ability to roll with shifts in consumer behavior, supply chains, tax changes and tariffs is the key to keep converting when conditions are in flux.

Decoding Search Intent Through the 4 Shopper Mindframes

Not all shoppers who type "shoes" in a site search bar are looking for the same thing. One is browsing summer styles for fun. Another is in a rush, trying to replace a pair before a flight. A third knows exactly which SKU they want, down to the size...