Author

Posts by: Nate Roy
Nate Roy is Sr. Director of Brand & Content at Constructor. He is passionate about building seamless and interconnected customer journeys that deliver truly differentiated value at each stage — drawing heavily from his background in customer success and sales roles. Prior to Constructor, Nate was Director of Presales Engineering at Paperless Parts, Sales Engineering manager at Salsify and Technical Consultant at HubSpot.
May 26, 2025
The Role of Transformers in AI Site Search
As ecommerce professionals and online shoppers, we’ve all felt the limitations of keyword search. You optimize your product titles, clean up metadata, and shoppers still type something like “hydrating face cream for winter” and get irrelevant...
May 23, 2025
Extracting Ecommerce Search Intent, from Head to Tail
Ecommerce search queries are more than just a means to find products. They’re behavioral signals — real-time expressions of what customers want, what matters to their purchase decision, and how close they are to buying.
May 26, 2025
The Role of Transformers in AI Site Search
As ecommerce professionals and online shoppers, we’ve all felt the limitations of keyword search. You optimize your product titles, clean up metadata, and shoppers still type something like “hydrating face cream for winter” and get irrelevant...
May 23, 2025
Extracting Ecommerce Search Intent, from Head to Tail
Ecommerce search queries are more than just a means to find products. They’re behavioral signals — real-time expressions of what customers want, what matters to their purchase decision, and how close they are to buying.
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