Author
Posts by: Nate Roy
Nate Roy is Sr. Director of Brand & Content at Constructor. He is passionate about building seamless and interconnected customer journeys that deliver truly differentiated value at each stage — drawing heavily from his background in customer success and sales roles. Prior to Constructor, Nate was Director of Presales Engineering at Paperless Parts, Sales Engineering manager at Salsify and Technical Consultant at HubSpot.
March 28, 2025
Relevance vs Attractiveness in On-Site Search: What's the Difference?
The data has spoken. It’s not enough for ecommerce site search to be “relevant.” Results must be attractive to drive revenue.
March 25, 2025
Introducing Constructor's Retail Media Suite
It’s no secret that retail media has emerged as an area of huge growth in recent years. In 2025 alone, retail media search ad spend increased by 22% vs traditional search spend at 8%.
March 28, 2025
Relevance vs Attractiveness in On-Site Search: What's the Difference?
The data has spoken. It’s not enough for ecommerce site search to be “relevant.” Results must be attractive to drive revenue.
March 25, 2025
Introducing Constructor's Retail Media Suite
It’s no secret that retail media has emerged as an area of huge growth in recent years. In 2025 alone, retail media search ad spend increased by 22% vs traditional search spend at 8%.
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March 28
2025
Relevance vs Attractiveness in On-Site Search: What's the Difference?
Nate Roy

Nate Roy
March 25
2025
Introducing Constructor's Retail Media Suite
Nate Roy

Nate Roy
March 18
2025
Optimizing Browse and Collection Pages: 5 Searchandising A/B Test Strategies to Try
Nate Roy

Nate Roy
February 26
2025
Optimizing Autocomplete: Five A/B Testing Strategies to Start With
Nate Roy

Nate Roy
October 28
2024
Why Keyword Relevance Testing Is the Wrong Way to Audit Your Ecommerce Search Algorithm
Nate Roy

Nate Roy
October 16
2024
Audit Your Search and Product Discovery Experience [+ Free Checklist]
Nate Roy

Nate Roy
June 10
2024
“Leverage AI-Enhanced Merchandising and Personalization for Ecommerce Success:” Key Webinar Takeaways
Nate Roy

Nate Roy
May 16
2024
B2B Online Chicago 2024: Key Takeaways From the Floor
Nate Roy

Nate Roy
January 24
2024
Constructor Named in Gartner® Quick Answer Report: How GenAI Impacts Digital Commerce Search & Discovery Experience
Nate Roy

Nate Roy
November 15
2023
Introducing Merchant Intelligence
Nate Roy

Nate Roy