Author

Posts by: Nate Roy
Nate Roy is Sr. Director of Brand & Content at Constructor. He is passionate about building seamless and interconnected customer journeys that deliver truly differentiated value at each stage — drawing heavily from his background in customer success and sales roles. Prior to Constructor, Nate was Director of Presales Engineering at Paperless Parts, Sales Engineering manager at Salsify and Technical Consultant at HubSpot.
July 31, 2025
How to Optimize Search & Discovery in Times of Economic Uncertainty
Responsible merchandising is responsive to change. The ability to roll with shifts in consumer behavior, supply chains, tax changes and tariffs is the key to keep converting when conditions are in flux.
June 11, 2025
Decoding Search Intent Through the 4 Shopper Mindframes
Not all shoppers who type "shoes" in a site search bar are looking for the same thing. One is browsing summer styles for fun. Another is in a rush, trying to replace a pair before a flight. A third knows exactly which SKU they want, down to the size...
July 31, 2025
How to Optimize Search & Discovery in Times of Economic Uncertainty
Responsible merchandising is responsive to change. The ability to roll with shifts in consumer behavior, supply chains, tax changes and tariffs is the key to keep converting when conditions are in flux.
June 11, 2025
Decoding Search Intent Through the 4 Shopper Mindframes
Not all shoppers who type "shoes" in a site search bar are looking for the same thing. One is browsing summer styles for fun. Another is in a rush, trying to replace a pair before a flight. A third knows exactly which SKU they want, down to the size...
July 31
2025
How to Optimize Search & Discovery in Times of Economic Uncertainty
Nate Roy

Nate Roy
June 11
2025
Decoding Search Intent Through the 4 Shopper Mindframes
Nate Roy

Nate Roy
May 26
2025
The Role of Transformers in AI Site Search
Nate Roy

Nate Roy
May 23
2025
Extracting Ecommerce Search Intent, from Head to Tail
Nate Roy

Nate Roy
April 22
2025
A/B Testing Strategies to Drive More Revenue Through Recommendations
Nate Roy

Nate Roy
March 28
2025
Relevance vs Attractiveness in On-Site Search: What's the Difference?
Nate Roy

Nate Roy
March 25
2025
Introducing Constructor's Retail Media Suite
Nate Roy

Nate Roy
March 18
2025
Optimizing Browse and Collection Pages: 5 Searchandising A/B Test Strategies to Try
Nate Roy

Nate Roy
February 26
2025
Optimizing Autocomplete: Five A/B Testing Strategies to Start With
Nate Roy

Nate Roy
October 28
2024
Why Keyword Relevance Testing Is the Wrong Way to Audit Your Ecommerce Search Algorithm
Nate Roy

Nate Roy
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