It’s no secret that retail media has emerged as an area of huge growth in recent years. In 2025 alone, retail media search ad spend increased by 22% vs traditional search spend at 8%.
As ecommerce evolves, it’s no longer enough for retailers to simply show products. They need to monetize their traffic, deepen brand relationships, and deliver high-performing ads without compromising the customer experience.
But too often today, the sponsored products shown to shoppers are generic and impersonal — frustrating customers and shortchanging both retailers and brands.
Today, we’re proud to introduce our Retail Media Suite, including Sponsored Listings and Retail Media Partner integrations. This offering allows retailers to unlock ad revenue without sacrificing shopper trust by optimizing organic and paid listings in the same engine.
Why Retail Media Needs a Rethink
Retailers are sitting on some of the most valuable ad real estate on the internet: their own websites and apps. But until now, retail media has often felt like a bolt-on — disruptive, irrelevant, and ultimately risky for customer retention.
In fact, nearly a third of ecommerce shoppers say they’ve abandoned carts because of too many ads.
It’s not sustainable, and it’s also the reason why many retailers have avoided adopting ads on their sites in the first place. With Retail Media Suite, they no longer have to make the tradeoff.
An Optimized Mix of Organic and Sponsored Results
Constructor’s Retail Media Suite starts with Sponsored Listings — a smarter, AI-powered way to serve personalized ads in search results, browse experiences, and product recommendations. Unlike other solutions, these lisitings are optimally integrated with organic results to enhance the customer journey rather than detract from it.
We treat every sponsored result like what it really is: a search result. That means it has to match the shopper’s intent, feel helpful, and earn its spot on the page.
Constructor factors in attractiveness, personalization, bid amounts, and retailers’ key business metrics when determining whether to place an organic or sponsored result in a given slot. If a sponsored product won’t outperform what would’ve shown up organically, our platform won’t show it. This approach allows retailers to maximize overall site revenue without compromising LTV or customer retention.
Constructor can both integrate with your existing RMN or operate as an RMN itself – allowing you to sell sponsored slots to brands, and displaying the ads across search, browse and product recommendations.
If you already have an RMN, our Retail Media Network Integrations allow you to use an existing RMN with our personalization and ranking service through a mediation layer. This enables advertisers to stay within the platform they’re already onboarded to and familiar with while Constructor's ranking algorithms manage which sponsored listings get presented to each shopper.
How It Works
Constructor’s platform evaluates every candidate (organic and sponsored) for a given slot and chooses the option that maximizes total business impact — considering factors like bid price, relevance, personalization, and expected revenue.
Here’s what that means for each stakeholder:
- Shoppers see ads that actually match what they’re looking for — not random, irrelevant placements. The result is a smoother, more delightful experience.
- Retailers get the best of both worlds: increased ad revenue without cannibalizing their organic performance or hurting long-term LTV.
- Advertisers connect with high-intent audiences — on placements that are optimized for actual performance, not just impressions.
See It in Action at Shoptalk
We’re showcasing our full Retail Media Suite at Shoptalk Spring, March 25–27 in Las Vegas. Swing by Booth #1750 or catch our CEO, Eli Finkelshteyn, live on the Techtalks Stage for:
“Minimizing the Tradeoff: Balancing Retail Media ROI with a Seamless Brand Experience”
on March 25 at 11:40 AM.
And if you're ready to test the impact yourself, click below to set up a demo. We’ll show you exactly where Sponsored Listings can increase your revenue.