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Split/Test Digest

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September 29, 2025

Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?

February 26, 2025

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

This post was written in collaboration with Polina Egubova, Data Analyst, Data Science Integrations Team at Constructor.

September 29, 2025

Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?

February 26, 2025

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

This post was written in collaboration with Polina Egubova, Data Analyst, Data Science Integrations Team at Constructor.

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Optimizing Search Result Page Experiences: 4 Strategies to A/B Test

strategies to optimize search result page experiences

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

How a Retailer’s Labeling Mishap Sparked Unintended Engagement

Product Badges: Do Badges Help Shoppers Make Faster Decisions?

product badges help shoppers make faster decisions

Subscribe to The Split/Test Digest

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