Split/Test Digest

After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?

We have the data: across our customer base, 1 in every 4 online visitors use site search within their sessions, and the 24% of users that search drive 44% of revenue, on average. Optimizing the site search experience can push that metric even higher...