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Split/Test Digest
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October 10, 2025
Geo-Personalized Ranking: Unlocking Regional Conversion Gains
Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.
September 29, 2025
Optimizing Search Result Page Experiences: 4 Strategies to A/B Test
After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?
October 10, 2025
Geo-Personalized Ranking: Unlocking Regional Conversion Gains
Retailers operating in multiple regions often default to one ranking algorithm for all markets. The upside is obvious: more data to train on, simpler infrastructure, and consistent experiences across geographies.
September 29, 2025
Optimizing Search Result Page Experiences: 4 Strategies to A/B Test
After a site searcher submits their query, what appears next can make or break their journey. Should you show traditional search results? Redirect exact matches to their corresponding category pages? What should you show if no matches are found?
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