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Split/Test Digest
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December 9, 2025
Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery
This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...
November 14, 2025
From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search
For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...
December 9, 2025
Black Friday 2025: What We Learned About Shopper Behavior and Product Discovery
This post was written in collaboration with Vardan Aslanyan, Product Director at Constructor, and Anastasia Yakunina, Data Storyteller at Constructor. Black Friday 2025 was the largest discovery day ever on Constructor’s platform, with 2.27 billion...
November 14, 2025
From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search
For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...
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