Author
Posts by: Anastasia Yakunina
Anastasia is a Data Analyst & Storyteller at Constructor.
March 5, 2026
How Return Customers Can Drive Order Spikes in Ecommerce
At Constructor, we access petabytes of data across a variety of both B2C and B2B verticals. Given the massive gifting events that just occurred over the past few months (namely Black Friday, Christmas, and Valentine’s Day) and occasions like...
November 14, 2025
From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search
For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...
March 5, 2026
How Return Customers Can Drive Order Spikes in Ecommerce
At Constructor, we access petabytes of data across a variety of both B2C and B2B verticals. Given the massive gifting events that just occurred over the past few months (namely Black Friday, Christmas, and Valentine’s Day) and occasions like...
November 14, 2025
From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search
For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...
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March 5
2026
How Return Customers Can Drive Order Spikes in Ecommerce
Anastasia Yakunina
Anastasia Yakunina
November 14
2025
From Pink to Berry: How Millions of Lipstick Queries Exposed the Limits of Keyword Search
Anastasia Yakunina
Anastasia Yakunina
August 26
2025
What 10 Million Jeans Purchases Reveal About Personalization
Anastasia Yakunina
Anastasia Yakunina
Subscribe to The Split/Test Digest
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