Posts by: Anastasia Yakunina

For ecommerce teams, the search bar is high-stakes real estate. It is often the first and most critical touchpoint for a shopper on a retailer’s website, and shoppers who use search convert at a rate 2.5X higher compared to shoppers who browse. Yet...

Retailers often balance personalization with trends and competitor benchmarks, but we wondered how much outside signals really reflect the reality of a retailer’s own audience. What if the patterns hiding in clickstream data told a different story...