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August 12, 2025

Health & Beauty Glow-up: Matching Search Intent with Attractive Results

Most ecommerce search engines optimize product results for relevance, assuming keyword matches drive conversion. Our original research into the drivers of search revenue shows that relevance alone doesn’t convert. Results must also be attractive to...

Does Query Length Matter? Debunking the Myth About Head vs. Long-Tail Search Requests

It’s commonly cited that ‘head’ terms (a.k.a. short requests consisting of < 4 words) make up only 20% of ecommerce site searches, and the remaining 80% are long-tail requests (> 4 words). Constructor analyzed more than 70M user search requests to...

August 12, 2025

Health & Beauty Glow-up: Matching Search Intent with Attractive Results

Most ecommerce search engines optimize product results for relevance, assuming keyword matches drive conversion. Our original research into the drivers of search revenue shows that relevance alone doesn’t convert. Results must also be attractive to...

Does Query Length Matter? Debunking the Myth About Head vs. Long-Tail Search Requests

It’s commonly cited that ‘head’ terms (a.k.a. short requests consisting of < 4 words) make up only 20% of ecommerce site searches, and the remaining 80% are long-tail requests (> 4 words). Constructor analyzed more than 70M user search requests to...