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Decoding Search Intent Through the 4 Shopper Mindframes

Not all shoppers who type "shoes" in a site search bar are looking for the same thing. One is browsing summer styles for fun. Another is in a rush, trying to replace a pair before a flight. A third knows exactly which SKU they want, down to the size...

Extracting Ecommerce Search Intent, from Head to Tail

Ecommerce search queries are more than just a means to find products. They’re behavioral signals — real-time expressions of what customers want, what matters to their purchase decision, and how close they are to buying.

Decoding Search Intent Through the 4 Shopper Mindframes

Not all shoppers who type "shoes" in a site search bar are looking for the same thing. One is browsing summer styles for fun. Another is in a rush, trying to replace a pair before a flight. A third knows exactly which SKU they want, down to the size...

Extracting Ecommerce Search Intent, from Head to Tail

Ecommerce search queries are more than just a means to find products. They’re behavioral signals — real-time expressions of what customers want, what matters to their purchase decision, and how close they are to buying.