Posts by: Dan McCormick

Why intuitive site search is crucial to e-commerce There’s a battle being waged for your users’ attention. Google and Amazon are investing millions of dollars into their search experiences to attract users to their sites. Other retailers are...

Have you sat down with a customer and watched them search on your website? If not, consider it a new part of your job responsibilities. You’ll quickly learn how invaluable and illuminating the process of testing ecommerce search usability can be.