Constructor Blog | Ecommerce Search Industry and Product Information | Anastasia Yakunina

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Anastasia is a Data Analyst & Storyteller at Constructor.

Does Query Length Matter? Debunking the Myth About Head vs. Long-Tail Search Requests

It’s commonly cited that ‘head’ terms (a.k.a. short requests consisting of < 4 words) make up only 20% of ecommerce site searches, and the remaining 80% are long-tail requests (> 4 words). Constructor analyzed more than 7M user search requests to...

Does Query Length Matter? Debunking the Myth About Head vs. Long-Tail Search Requests

It’s commonly cited that ‘head’ terms (a.k.a. short requests consisting of < 4 words) make up only 20% of ecommerce site searches, and the remaining 80% are long-tail requests (> 4 words). Constructor analyzed more than 7M user search requests to...