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Split/Test Digest
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October 30, 2025
Designing Search: Matching Intent to Attractiveness for Home Goods
Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...
July 30, 2025
5 Autocomplete Optimizations Uncovered Through A/B Testing
We have the data: across our customer base, 1 in every 4 online visitors use site search within their sessions, and the 24% of users that search drive 44% of revenue, on average. Optimizing the site search experience can push that metric even higher...
October 30, 2025
Designing Search: Matching Intent to Attractiveness for Home Goods
Sixty-six percent of home goods shoppers include ecommerce in their buying journey — whether it’s simply to start their research and pre-shop before visiting a store, find showroom pieces online, or take an entirely digital path. But while shoppers...
July 30, 2025
5 Autocomplete Optimizations Uncovered Through A/B Testing
We have the data: across our customer base, 1 in every 4 online visitors use site search within their sessions, and the 24% of users that search drive 44% of revenue, on average. Optimizing the site search experience can push that metric even higher...
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October 30
2025
Designing Search: Matching Intent to Attractiveness for Home Goods
Nate Roy
Nate Roy
July 30
2025
5 Autocomplete Optimizations Uncovered Through A/B Testing
Nate Roy
Nate Roy
February 26
2025
Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement
Nate Roy
Nate Roy
Subscribe to The Split/Test Digest
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