Author
Posts by: Nate Roy
Nate Roy is Sr. Director of Brand & Content at Constructor. He is passionate about building seamless and interconnected customer journeys that deliver truly differentiated value at each stage — drawing heavily from his background in customer success and sales roles. Prior to Constructor, Nate was Director of Presales Engineering at Paperless Parts, Sales Engineering manager at Salsify and Technical Consultant at HubSpot.
November 6, 2025
Bringing AI-Powered Conversational Commerce to Product Detail Pages
In the same way tools like ChatGPT and Perplexity have redefined search, shoppers now expect conversational, context-aware guidance everywhere they browse, including your site. Over half of Americans have used ChatGPT, and one-third use it several...
October 8, 2025
Beyond the Search Bar: Enhancing Product Discovery Through AI Agents
As people grow more comfortable asking questions online through large language models (LLMs) and voice assistants, digital shopping is quickly becoming more conversational. While traditional site search remains critically important, advances in AI...
November 6, 2025
Bringing AI-Powered Conversational Commerce to Product Detail Pages
In the same way tools like ChatGPT and Perplexity have redefined search, shoppers now expect conversational, context-aware guidance everywhere they browse, including your site. Over half of Americans have used ChatGPT, and one-third use it several...
October 8, 2025
Beyond the Search Bar: Enhancing Product Discovery Through AI Agents
As people grow more comfortable asking questions online through large language models (LLMs) and voice assistants, digital shopping is quickly becoming more conversational. While traditional site search remains critically important, advances in AI...
March 28
2025
Relevance vs Attractiveness in On-Site Search: What's the Difference?
Nate Roy
Nate Roy
March 25
2025
Introducing Constructor's Retail Media Suite
Nate Roy
Nate Roy
March 18
2025
Optimizing Browse and Collection Pages: 5 Searchandising A/B Test Strategies to Try
Nate Roy
Nate Roy
February 26
2025
Optimizing Autocomplete: Five A/B Testing Strategies to Start With
Nate Roy
Nate Roy
October 28
2024
Why Keyword Relevance Testing Is the Wrong Way to Audit Your Ecommerce Search Algorithm
Nate Roy
Nate Roy
October 16
2024
Audit Your Search and Product Discovery Experience [+ Free Checklist]
Nate Roy
Nate Roy
June 10
2024
“Leverage AI-Enhanced Merchandising and Personalization for Ecommerce Success:” Key Webinar Takeaways
Nate Roy
Nate Roy
May 16
2024
B2B Online Chicago 2024: Key Takeaways From the Floor
Nate Roy
Nate Roy
January 24
2024
Constructor Named in Gartner® Quick Answer Report: How GenAI Impacts Digital Commerce Search & Discovery Experience
Nate Roy
Nate Roy
November 15
2023
Introducing Merchant Intelligence
Nate Roy
Nate Roy
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