Author

Posts by: Nate Roy
Nate Roy is Sr. Director of Brand & Content at Constructor. He is passionate about building seamless and interconnected customer journeys that deliver truly differentiated value at each stage — drawing heavily from his background in customer success and sales roles. Prior to Constructor, Nate was Director of Presales Engineering at Paperless Parts, Sales Engineering manager at Salsify and Technical Consultant at HubSpot.
August 12, 2025
Health & Beauty Glow-up: Matching Search Intent with Attractive Results
Most ecommerce search engines optimize product results for relevance, assuming keyword matches drive conversion. Our original research into the drivers of search revenue shows that relevance alone doesn’t convert. Results must also be attractive to...
July 31, 2025
How to Optimize Search & Discovery in Times of Economic Uncertainty
Responsible merchandising is responsive to change. The ability to roll with shifts in consumer behavior, supply chains, tax changes and tariffs is the key to keep converting when conditions are in flux.
August 12, 2025
Health & Beauty Glow-up: Matching Search Intent with Attractive Results
Most ecommerce search engines optimize product results for relevance, assuming keyword matches drive conversion. Our original research into the drivers of search revenue shows that relevance alone doesn’t convert. Results must also be attractive to...
July 31, 2025
How to Optimize Search & Discovery in Times of Economic Uncertainty
Responsible merchandising is responsive to change. The ability to roll with shifts in consumer behavior, supply chains, tax changes and tariffs is the key to keep converting when conditions are in flux.
October 28
2024
Why Keyword Relevance Testing Is the Wrong Way to Audit Your Ecommerce Search Algorithm
Nate Roy

Nate Roy
October 16
2024
Audit Your Search and Product Discovery Experience [+ Free Checklist]
Nate Roy

Nate Roy
June 10
2024
“Leverage AI-Enhanced Merchandising and Personalization for Ecommerce Success:” Key Webinar Takeaways
Nate Roy

Nate Roy
May 16
2024
B2B Online Chicago 2024: Key Takeaways From the Floor
Nate Roy

Nate Roy
January 24
2024
Constructor Named in Gartner® Quick Answer Report: How GenAI Impacts Digital Commerce Search & Discovery Experience
Nate Roy

Nate Roy
November 15
2023
Introducing Merchant Intelligence
Nate Roy

Nate Roy
September 6
2023
Constructor Named a Strong Performer in The Forrester Wave™ for Commerce Search And Product Discovery, Q3 2023
Nate Roy

Nate Roy
August 2
2023
Native Commerce Core™: The Most Powerful AI for Enterprise Product Discovery
Nate Roy

Nate Roy
July 26
2023
Introducing Attribute Enrichment
Nate Roy

Nate Roy
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