Author

Posts by: Nate Roy

Nate Roy is Sr. Director of Brand & Content at Constructor. He is passionate about building seamless and interconnected customer journeys that deliver truly differentiated value at each stage — drawing heavily from his background in customer success and sales roles. Prior to Constructor, Nate was Director of Presales Engineering at Paperless Parts, Sales Engineering manager at Salsify and Technical Consultant at HubSpot.

Relevance vs Attractiveness in On-Site Search: What's the Difference?

The data has spoken. It’s not enough for ecommerce site search to be “relevant.” Results must be attractive to drive revenue.

Introducing Constructor's Retail Media Suite

It’s no secret that retail media has emerged as an area of huge growth in recent years. In 2025 alone, retail media search ad spend increased by 22% vs traditional search spend at 8%.

Relevance vs Attractiveness in On-Site Search: What's the Difference?

The data has spoken. It’s not enough for ecommerce site search to be “relevant.” Results must be attractive to drive revenue.

Introducing Constructor's Retail Media Suite

It’s no secret that retail media has emerged as an area of huge growth in recent years. In 2025 alone, retail media search ad spend increased by 22% vs traditional search spend at 8%.