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Split/Test Digest

The most interesting learnings from A/B testing at Constructor.

5 Autocomplete Optimizations Uncovered Through A/B Testing

We have the data: across our customer base, 1 in every 4 online visitors use site search within their sessions, and the 24% of users that search drive 44% of revenue, on average. Optimizing the site search experience can push that metric even higher...

February 26, 2025

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

This post was written in collaboration with Polina Egubova, Data Analyst, Data Science Integrations Team at Constructor.

5 Autocomplete Optimizations Uncovered Through A/B Testing

We have the data: across our customer base, 1 in every 4 online visitors use site search within their sessions, and the 24% of users that search drive 44% of revenue, on average. Optimizing the site search experience can push that metric even higher...

February 26, 2025

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

This post was written in collaboration with Polina Egubova, Data Analyst, Data Science Integrations Team at Constructor.

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5 Autocomplete Optimizations Uncovered Through A/B Testing

Autocomplete Optimizations Uncovered Through A/B Testing

Blurred Curiosity: How a Retailer’s Labeling Mishap Sparked Unintended Engagement

How a Retailer’s Labeling Mishap Sparked Unintended Engagement

Email Recommendations for Offsite Product Discovery: Complement vs Compete?

email recommendations for offsite discovery

Subscribe to The Split/Test Digest

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