How do leading eCommerce sites like eBay handle query rewrites for null/low search results?
In this Data Science Paper Review, Constructor’s data science team will walk you through a paper detailing exactly how eBay reformulates null queries into multiple alternative queries to increase recall (without altering search intent) and dramatically improve user experiences:
Want to learn more about optimizing on-site search to drive real business metrics?
For years, retailers have optimized search solely on “relevance,” hoping the results that users want to see (and the results that drive important business metrics) appear at the top.
This is exactly wrong — and it’s not how companies like Google and Amazon optimize their search.
