Skip to content
Logo-black
  • Native Commerce Core™
    • IDC-marketscape-q4-2024-resources-hub-cover-562x562@2x

      Constructor is a leader in the IDC marketscape

      Constructor is a Leader in the IDC MarketScape on Worldwide Knowledge Discovery Software for External-Facing Use Cases, 2024.

        • Search & Autosuggest

          Hyper-personalized ecommerce search driven by AI and real-time shopper behavior.

        • Browse

          Personalize your ecommerce category pages for maximum conversions.

        • Recommendations

          Drive upsells and increase RPV with hyper-personalized product recommendations.

        • Collections

          Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase.

        • Quizzes

          Create smart product recommendation quizzes that drive shopper engagement.

        • Merchant Controls & Intelligence

          Get the ecommerce merchandising controls and insights you need to make high-impact changes that drive revenue.

        • Attribute Enrichment

          Automatically enrich product attributes and categories to give shoppers the best possible experience.

        • AI Shopping Assistant

          Help your online customers discover great products faster.

        • Retail Media

          Constructor Sponsored Listings complement (instead of compete with) your organic results.

        • Cross-Channel & Offsite Discovery

          Create and launch personalized, data-driven marketing campaigns across digital channels.

        • B2B Use-Cases

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

  • Customers
    • Beyond Relevance Featured

      Beyond Relevance Report

      The Data-Backed Case for Attractiveness as the New Standard for Ecommerce Search Performance.

        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo
  • Native Commerce Core™
    • IDC-marketscape-q4-2024-resources-hub-cover-562x562@2x

      Constructor is a leader in the IDC marketscape

      Constructor is a Leader in the IDC MarketScape on Worldwide Knowledge Discovery Software for External-Facing Use Cases, 2024.

        • Search & Autosuggest

          Hyper-personalized ecommerce search driven by AI and real-time shopper behavior.

        • Browse

          Personalize your ecommerce category pages for maximum conversions.

        • Recommendations

          Drive upsells and increase RPV with hyper-personalized product recommendations.

        • Collections

          Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase.

        • Quizzes

          Create smart product recommendation quizzes that drive shopper engagement.

        • Merchant Controls & Intelligence

          Get the ecommerce merchandising controls and insights you need to make high-impact changes that drive revenue.

        • Attribute Enrichment

          Automatically enrich product attributes and categories to give shoppers the best possible experience.

        • AI Shopping Assistant

          Help your online customers discover great products faster.

        • Retail Media

          Constructor Sponsored Listings complement (instead of compete with) your organic results.

        • Cross-Channel & Offsite Discovery

          Create and launch personalized, data-driven marketing campaigns across digital channels.

        • B2B Use-Cases

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

  • Customers
    • Beyond Relevance Featured

      Beyond Relevance Report

      The Data-Backed Case for Attractiveness as the New Standard for Ecommerce Search Performance.

        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo
Back to Blog

BOPIS Retail Fulfillment: Click, Collect, Convert

Merchandising
Posted on:
August 2, 2022
Author:
Constructor Team
User purchasing a product on their phone from home
Table of Contents:
User purchasing a product on their phone from home

As we round the corner into the holiday shopping season, are you giving customers the options for order fulfillment that they need? If not, you might be losing out to the competition. 

64% of shoppers today use BOPIS (buy online, pickup in store), an increase of 23% since early 2021. 

This increased demand makes a BOPIS retail model more than just another fulfillment type. It also provides significant opportunities for businesses to meet customer expectations and maximize the impact of in-store pickup as an important factor in product search and discovery, especially as we enter the busiest season of the year. 

BOPIS fulfillment has become a critical factor to any ecommerce strategy today—one that’s committed to helping customers find what they need where and when they need it. 

A store employee performs BOPIS fulfillment at a pickup location

Why BOPIS Fulfillment? 

Before we jump in, it’s worth looking at how we got here. What are the benefits that buying online and picking up at a physical store affords to both shoppers and retailers? Wouldn’t it be more convenient to just pick one fulfillment model or the other?

These questions are valid, but all signs point to today’s customers preferring omnichannel retail. 

Online convenience is a big factor, but shoppers also use ecommerce sites to perform in-depth research on product specifications and variations before they set foot in the store. They know that most product information is available online. After all, a retailer’s ecommerce website provides a more comprehensive view of a massive selection of products and variations—many more than a retail store or showroom can physically contain. 

BOPIS also allows shoppers to see what’s actually available in their physical location. In fact, 71% of customers say that it is important to view store inventory information, and 39% are unlikely to visit a store if that information is not available on the ecommerce site.

Having inventory information online expedites and enables an in-store transaction, especially in cases where shoppers need an item as soon as possible (“do they have toilet plungers in stock?”) or want to physically compare the item to possible alternatives in person.

Bopis retail fulfillment and delivery options

The advantages of BOPIS don’t only extend to the customer. Retailers can also reap the benefits of an omnichannel approach by adding BOPIS to their offerings:

  • Savings on overhead. Leveraging the labor already in store saves the business costly shipping and logistics (though there are trade-offs here, as we’ll explore in the next section).
  • Movement of in-store stock. BOPIS benefits stores by allowing them to move inventory in their physical location rather than being “bypassed” by local orders fulfilled by a warehouse.
  • Potential upsells. Research shows that nearly 85% of shoppers make an additional purchase in store when coming in to pick up an online order.
  • Lower cart abandonment rates. BOPIS customers are less likely to abandon a cart for common reasons like balking on shipping costs or backorder notifications.

There are also variations of BOPIS fulfillment that help improve the customer experience and enable conversions. 

For example, ROBIS (reserve online, buy in store) or RPU (reserved pickup) allows the shopper to reserve the item but not pay until they come into the store. BORIS (buy online, return in store), on the other hand allows the shopper to return an item from home delivery to a physical location instead of paying for return shipping.

With benefits for both sides of the market, it’s fairly safe to predict that BOPIS fulfillment and its variations are here for good. But where is it going next, and how does it relate to product discovery?

BOPIS and Product Discovery: Optimizing for KPIs

The more we see businesses adopt BOPIS, the more we see that it’s more than just a  fulfillment option. In fact, BOPIS presents opportunities for retailers to optimize for business KPIs by providing a more seamless shopping experience overall.

On many ecommerce sites, customers have the option to filter items by delivery method or location just as they would by color or size. During the holiday season, filtering by anticipated delivery date creates a much less stressful holiday experience. And retailers can optimize for KPIs by having ecommerce product rankings, recommendations, and category pages take store availability into account. 

Leveraging local inventory data at retailers that offer BOPIS can help merchandising teams capture urgency and buyer demand.

There are several ways that this combination of inventory management and product discovery might provide a better customer experience and drive critical business metrics:

  • Up-to-date inventory information available on the retailer’s website for a given store location helps bring shoppers into the store.
  • Local inventory alerts (“only 3 left in stock!”) can increase conversion rate and RPV.
  • Store-specific recommendations based on each location’s demographics and affinities can provide hyper-localized personalization.
  • Optimized search results can bury items that are not available at a specific retail store and make appropriate recommendations for alternatives.

Imagine that a customer is looking to purchase a video game and wants to pick it up tonight in their local superstore. 

customer searching for video game on ecommerce website

However, the latest hit title is out of stock at that location.

Bopis retail product out of stock at a specific location

If that latest title is featured prominently at the top of the customer’s category pages online, this reminder is more likely to cause the customer to bounce off the website and look for the product somewhere else. 

Instead, that page could remind them of what other popular games are in stock, improving the chance that the location will make the sale and the customer will be satisfied.

Suggestions for products in stock and available for bopis fulfillment

These types of personalizations create a sizable lift in key business metrics. But they depend on an AI solution that can tap into accurate inventory data to offer product-level availability—and that can leverage that data in a way that’s appropriate to each visitor’s individual shopping experience.

AI Equips Retailers for BOPIS and Beyond

Complex inventory management is a fundamental challenge for ecommerce retailers, but it’s also a pioneering opportunity for AI tailored to unique ecommerce needs. Light years beyond a general search engine algorithm scanning for synonyms, a modern discovery platform can leverage specific ecommerce behaviors and inventory data to optimize for customer experience and business KPIs. 

With BOPIS, the pandemic taught us that omnichannel agility is the touchstone of a future-proof retail strategy. But now we move into a future where omnichannel isn’t new anymore. It’s just normal. 

Leading the pack today are the ecommerce brands that build that same agility into their omnichannel strategies—and into their tech stack.

 

This article originally appeared in 2022 Ecommerce Trends: AI and Omnichannel Experience:

2022 Ecommerce Trends: AI and Omnichannel Experience

ecommerce trends ebook cover

In this 38-page PDF, learn how forward-thinking ecommerce retailers are gaining advantage and driving revenue in 2022 by applying three main strategies: 

  • Hyper-personalization 
  • First-party clickstream data
  • Omnichannel product discovery and customer experience
 
 
What's next?

Uncover lost revenue opportunities with a complimentary Search Experience Audit.

According to the 2024 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.

Request an Audit
  • Analyze your search results quality
  • Identify "no results" pages
  • Pinpoint irrelevant results for long-form queries
  • Uncover UX opportunities for Search, Autocomplete, and PLPs

According to the 2024 State of Ecommerce Search & Product Discovery Survey, nearly 70% of shoppers think the search function on retail websites needs an upgrade. Our team has run over 1000 A/B tests to identify easy-to-implement algorithmic and UX improvements that get results. Use their research to your advantage with a complimentary Search Experience Audit — no strings attached.

Request an Audit
  • MACH Certified
  • 21972-312_SOC_NonCPA-150x150
  • Cartification-mark_04-09-300x253-1-150x150
Constructor.io Logo
  • Technology
    • Native Commerce Core™
    • Request a Demo
    • The Proof Schedule®
  • Solutions
    • Search & Autosuggest
    • Browse
    • Recommendations
    • Collections
    • Quizzes
    • Merchant Controls & Intelligence
    • Attribute Enrichment
    • AI Shopping Assistant
    • B2B Solutions
  • Resources Hub
    • Events
    • Reports, Guides & Webinars
    • Blog
    • Experiments
    • News
    • Constructor vs Alternatives
    • Documentation
  • About
    • About Us
    • Partners
    • Security & Compliance
    • Careers
  • Technology
    • Native Commerce Core™
    • Request a Demo
    • The Proof Schedule®
  • Solutions
    • Search & Autosuggest
    • Browse
    • Recommendations
    • Collections
    • Quizzes
    • Merchant Controls & Intelligence
    • Attribute Enrichment
    • AI Shopping Assistant
    • B2B Solutions
  • Resources Hub
    • Events
    • Reports, Guides & Webinars
    • Blog
    • Experiments
    • News
    • Constructor vs Alternatives
    • Documentation
  • About
    • About Us
    • Partners
    • Security & Compliance
    • Careers
© 2025 Constructor All rights reserved
  • Terms of Service
  • Privacy Policy