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Split/Test Digest
The most interesting learnings from A/B testing at Constructor.
July 30, 2025
5 Autocomplete Optimizations Uncovered Through A/B Testing
We have the data: across our customer base, 1 in every 4 online visitors use site search within their sessions, and the 24% of users that search drive 44% of revenue, on average. Optimizing the site search experience can push that metric even higher...
May 27, 2025
Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake
Imagine this. You’re running an A/B test. You’ve followed every best practice: scoped the hypothesis, implemented the feature cleanly, launched to 50% of users, and hit your minimum sample size. You check your metrics: revenue is up, conversion is...
July 30, 2025
5 Autocomplete Optimizations Uncovered Through A/B Testing
We have the data: across our customer base, 1 in every 4 online visitors use site search within their sessions, and the 24% of users that search drive 44% of revenue, on average. Optimizing the site search experience can push that metric even higher...
May 27, 2025
Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake
Imagine this. You’re running an A/B test. You’ve followed every best practice: scoped the hypothesis, implemented the feature cleanly, launched to 50% of users, and hit your minimum sample size. You check your metrics: revenue is up, conversion is...
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July 30
2025
5 Autocomplete Optimizations Uncovered Through A/B Testing
Nate Roy

Nate Roy
May 27
2025
Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake
Polina Egubova

Polina Egubova
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