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Split/Test Digest

The most interesting learnings from A/B testing at Constructor.

Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake

Imagine this. You’re running an A/B test. You’ve followed every best practice: scoped the hypothesis, implemented the feature cleanly, launched to 50% of users, and hit your minimum sample size. You check your metrics: revenue is up, conversion is...

Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake

Imagine this. You’re running an A/B test. You’ve followed every best practice: scoped the hypothesis, implemented the feature cleanly, launched to 50% of users, and hit your minimum sample size. You check your metrics: revenue is up, conversion is...

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Still Running Classic A/B Tests? Here’s Why That Might Be a Big Mistake

why running classic a/b tests could be a mistake in ecommerce search and product discovery

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