Skip to content
Logo-black
  • Native Commerce Core™
    • IDC-marketscape-q4-2024-resources-hub-cover-562x562@2x

      Constructor is a leader in the IDC marketscape

      Constructor is a Leader in the IDC MarketScape on Worldwide Knowledge Discovery Software for External-Facing Use Cases, 2024.

        • Search & Autosuggest

          Hyper-personalized ecommerce search driven by AI and real-time shopper behavior.

        • Browse

          Personalize your ecommerce category pages for maximum conversions.

        • Recommendations

          Drive upsells and increase RPV with hyper-personalized product recommendations.

        • Collections

          Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase.

        • Quizzes

          Create smart product recommendation quizzes that drive shopper engagement.

        • Merchant Controls & Intelligence

          Get the ecommerce merchandising controls and insights you need to make high-impact changes that drive revenue.

        • Attribute Enrichment

          Automatically enrich product attributes and categories to give shoppers the best possible experience.

        • AI Shopping Assistant

          Help your online customers discover great products faster.

        • Retail Media

          Constructor Sponsored Listings complement (instead of compete with) your organic results.

        • Cross-Channel & Offsite Discovery

          Create and launch personalized, data-driven marketing campaigns across digital channels.

        • B2B Use-Cases

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

  • Customers
    • Beyond Relevance Featured

      Beyond Relevance Report

      The Data-Backed Case for Attractiveness as the New Standard for Ecommerce Search Performance.

        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo
  • Native Commerce Core™
    • IDC-marketscape-q4-2024-resources-hub-cover-562x562@2x

      Constructor is a leader in the IDC marketscape

      Constructor is a Leader in the IDC MarketScape on Worldwide Knowledge Discovery Software for External-Facing Use Cases, 2024.

        • Search & Autosuggest

          Hyper-personalized ecommerce search driven by AI and real-time shopper behavior.

        • Browse

          Personalize your ecommerce category pages for maximum conversions.

        • Recommendations

          Drive upsells and increase RPV with hyper-personalized product recommendations.

        • Collections

          Dynamic, personalized ecommerce collection pages that learn from every search, click, and purchase.

        • Quizzes

          Create smart product recommendation quizzes that drive shopper engagement.

        • Merchant Controls & Intelligence

          Get the ecommerce merchandising controls and insights you need to make high-impact changes that drive revenue.

        • Attribute Enrichment

          Automatically enrich product attributes and categories to give shoppers the best possible experience.

        • AI Shopping Assistant

          Help your online customers discover great products faster.

        • Retail Media

          Constructor Sponsored Listings complement (instead of compete with) your organic results.

        • Cross-Channel & Offsite Discovery

          Create and launch personalized, data-driven marketing campaigns across digital channels.

        • B2B Use-Cases

          Product discovery technology that’s purpose-built to handle the complex needs of B2B ecommerce.

  • Customers
    • Beyond Relevance Featured

      Beyond Relevance Report

      The Data-Backed Case for Attractiveness as the New Standard for Ecommerce Search Performance.

        • Upcoming Events

          Visit us in person at ecommerce industry events.

        • Reports & Guides

          New research, guidance, and insights for the future of retail.

        • Webinars

          Educational webinars, conversations with Constructor partners, and more.

        • Blog

          The latest ideas and news from the frontier of commerce search and discovery.

        • Split/Test Digest

          The most interesting learnings from A/B testing at Constructor.

        • News

          Read Constructor's latest news coverage and press announcements.

        • Documentation

          Learn about the components of Constructor's advanced, AI-powered product discovery suite.

        • About Us

          With AI in our DNA and by keeping ecommerce as our core focus, we’ve built the best product search and discovery solution specifically for the unique needs of retailers.

        • Partners

          Constructor partners with the world’s top retail consultants, systems integrators, and technology platforms.

        • Careers

          Constructor is building the next generation of search solutions.

Login
Book a Demo
Back to Customers

Rugs Direct Boosts Conversions With Automatic, Machine-Learned Merchandising Rules

rugs-direct
+28 %
conversion rate
Industry
Home Decor
Headquarters
Winchester, Virginia, USA
Solutions
Search, Autosuggest, Browse, Collections
rugs-direct
+28 %
conversion rate
"Since our first case study with Constructor, they’ve continued to surprise us with their ability to drive the metrics we care about and their willingness to partner with us to solve problems. The responsiveness of their customer success team has allowed us to have much quicker turnaround times on our projects. We always felt like we were attended to with Constructor. It’s clear that I have a team behind me that’s dedicated to ensuring we succeed with product discovery."
sharon-gautschi
Sharon Gautschi
SVP of Merchandising, Rugs Direct
Go to the Results

About Rugs Direct

Rugs Direct is the nation's leading source for area rugs.

It boasts a vast assortment of premier rugs for both consumers and trade professionals.  


Rugs Direct and Constructor have worked closely together since 2020 to drive considerable increases in RPV and AOV.

Go to the Results
rugs-direct-body
rugs-direct-body

It boasts a vast assortment of premier rugs for both consumers and trade professionals.  


Rugs Direct and Constructor have worked closely together since 2020 to drive considerable increases in RPV and AOV.

Go to the Results

The Challenge

Recently, Rugs Direct began to notice strange decreases in conversions.

In the weeks before the decrease, Rugs Direct had begun pushing a few new brands to the top of their search results across different queries and browse pages.



Lacking insights on the potential impact of their manual merchandising, the team was flying blind on making adjustments to the search experience - and until now, this was common practice. The merchandising team at Rugs Direct was still accustomed to the manual approach of optimizing their product discovery experience in traditional search/browse platforms. They didn’t fully trust an algorithmic approach to merchandising.

The Solution

Led by Sharon Gautschi, SVP of Merchandising at Rugs Direct, manual merchandising rules were removed and Constructor’s algorithm was allowed to automate the process.

Almost immediately, AOV and Conversions recovered. Constructor’s algorithms were able to use Rugs Direct’s clickstream data to find the right products to slot across queries/browse pages for maximum value, as well as where to slot their newer brands to test performance.



By putting trust in Constructor, Sharon was able to kill two birds with one stone: she confirmed Constructor’s capabilities, as well as allowed her merchant team to focus on more impactful tasks. More importantly, she was able to apply a smarter strategy across the search and browse experience for the site.

The Results

+28 %
in conversion rate
-60 %
in manual merchandising work
“Since our first case study with Constructor, they’ve continued to surprise us with their ability to drive the metrics we care about and their willingness to partner with us to solve problems. The responsiveness of their customer success team has allowed us to have much quicker turnaround times on our projects. We always felt like we were attended to with Constructor. It’s clear that I have a team behind me that’s dedicated to ensuring we succeed with product discovery.” — Sharon Gautschi, SVP of Merchandising, Rugs Direct

Is there room for improvement with your current search vendor?​ Find out.

Reach out to a Constructor Product Discovery Specialist to learn how our testing helps surface gaps so you can make a data-driven assessment.

Book a Demo

Constructor.io Logo
  • Technology
    • Native Commerce Core™
    • Request a Demo
    • The Proof Schedule®
  • Solutions
    • Search & Autosuggest
    • Browse
    • Recommendations
    • Collections
    • Quizzes
    • Merchant Controls & Intelligence
    • Attribute Enrichment
    • AI Shopping Assistant
    • B2B Solutions
  • Resources Hub
    • Events
    • Reports, Guides & Webinars
    • Blog
    • Experiments
    • News
    • Constructor vs Alternatives
    • Documentation
  • About
    • About Us
    • Partners
    • Security & Compliance
    • Careers
  • Technology
    • Native Commerce Core™
    • Request a Demo
    • The Proof Schedule®
  • Solutions
    • Search & Autosuggest
    • Browse
    • Recommendations
    • Collections
    • Quizzes
    • Merchant Controls & Intelligence
    • Attribute Enrichment
    • AI Shopping Assistant
    • B2B Solutions
  • Resources Hub
    • Events
    • Reports, Guides & Webinars
    • Blog
    • Experiments
    • News
    • Constructor vs Alternatives
    • Documentation
  • About
    • About Us
    • Partners
    • Security & Compliance
    • Careers
© 2025 Constructor All rights reserved
  • Terms of Service
  • Privacy Policy