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Rugs Direct Boosts Conversions With Automatic, Machine-Learned Merchandising Rules

+28 %

conversion rate

Industry

Home Decor

Headquarters

Winchester, Virginia, USA

Solutions

Search, Autosuggest, Browse, Collections

+28 %

conversion rate

"Since our first case study with Constructor, they’ve continued to surprise us with their ability to drive the metrics we care about and their willingness to partner with us to solve problems. The responsiveness of their customer success team has allowed us to have much quicker turnaround times on our projects. We always felt like we were attended to with Constructor. It’s clear that I have a team behind me that’s dedicated to ensuring we succeed with product discovery."

Sharon Gautschi

SVP of Merchandising, Rugs Direct

Go to the Results

It boasts a vast assortment of premier rugs for both consumers and trade professionals.

Rugs Direct and Constructor have worked closely together since 2020 to drive considerable increases in RPV and AOV.

Go to the Results

It boasts a vast assortment of premier rugs for both consumers and trade professionals.

Rugs Direct and Constructor have worked closely together since 2020 to drive considerable increases in RPV and AOV.

Go to the Results

In the weeks before the decrease, Rugs Direct had begun pushing a few new brands to the top of their search results across different queries and browse pages.
 

Lacking insights on the potential impact of their manual merchandising, the team was flying blind on making adjustments to the search experience - and until now, this was common practice. The merchandising team at Rugs Direct was still accustomed to the manual approach of optimizing their product discovery experience in traditional search/browse platforms. They didn’t fully trust an algorithmic approach to merchandising.

Almost immediately, AOV and Conversions recovered. Constructor’s algorithms were able to use Rugs Direct’s clickstream data to find the right products to slot across queries/browse pages for maximum value, as well as where to slot their newer brands to test performance.
 

By putting trust in Constructor, Sharon was able to kill two birds with one stone: she confirmed Constructor’s capabilities, as well as allowed her merchant team to focus on more impactful tasks. More importantly, she was able to apply a smarter strategy across the search and browse experience for the site.

“Since our first case study with Constructor, they’ve continued to surprise us with their ability to drive the metrics we care about and their willingness to partner with us to solve problems. The responsiveness of their customer success team has allowed us to have much quicker turnaround times on our projects. We always felt like we were attended to with Constructor. It’s clear that I have a team behind me that’s dedicated to ensuring we succeed with product discovery.” — Sharon Gautschi, SVP of Merchandising, Rugs Direct

Rugs Direct is the nation's leading source for area rugs.

It boasts a vast assortment of premier rugs for both consumers and trade professionals.

It boasts a vast assortment of premier rugs for both consumers and trade professionals.

Recently, Rugs Direct began to notice strange decreases in conversions.

In the weeks before the decrease, Rugs Direct had begun pushing a few new brands to the top of their search results across different queries and browse pages.

Led by Sharon Gautschi, SVP of Merchandising at Rugs Direct, manual merchandising rules were removed and Constructor’s algorithm was allowed to automate the process.

Almost immediately, AOV and Conversions recovered. Constructor’s algorithms were able to use Rugs Direct’s clickstream data to find the right products to slot across queries/browse pages for maximum value, as well as where to slot their newer brands to test performance.

The Results

Is there room for improvement with your current search vendor? Find out.

Book a Demo

Rugs Direct Boosts Conversions With Automatic, Machine-Learned Merchandising Rules

Rugs Direct is the nation's leading source for area rugs.

It boasts a vast assortment of premier rugs for both consumers and trade professionals.

It boasts a vast assortment of premier rugs for both consumers and trade professionals.

Recently, Rugs Direct began to notice strange decreases in conversions.

In the weeks before the decrease, Rugs Direct had begun pushing a few new brands to the top of their search results across different queries and browse pages.

Led by Sharon Gautschi, SVP of Merchandising at Rugs Direct, manual merchandising rules were removed and Constructor’s algorithm was allowed to automate the process.

Almost immediately, AOV and Conversions recovered. Constructor’s algorithms were able to use Rugs Direct’s clickstream data to find the right products to slot across queries/browse pages for maximum value, as well as where to slot their newer brands to test performance.

The Results

Is there room for improvement with your current search vendor?​ Find out.

Book a Demo

In the weeks before the decrease, Rugs Direct had begun pushing a few new brands to the top of their search results across different queries and browse pages.
 

Almost immediately, AOV and Conversions recovered. Constructor’s algorithms were able to use Rugs Direct’s clickstream data to find the right products to slot across queries/browse pages for maximum value, as well as where to slot their newer brands to test performance.
 

Is there room for improvement with your current search vendor? Find out.