The Partnership That Increased Add-to-Carts by 4% for Maxeda DIY
They’re on a mission to improve product ranges, establish a robust ecommerce presence, and focus on providing top-notch omnichannel experiences.
Maxeda DIY turned to Constructor to initially power Search, Browse, and Recommendations across the regions they service in western Europe. It was also key for our products to adapt to their languages, Dutch and French. Three years later, the partnership is still going strong.
They’re on a mission to improve product ranges, establish a robust ecommerce presence, and focus on providing top-notch omnichannel experiences.
Maxeda DIY turned to Constructor to initially power Search, Browse, and Recommendations across the regions they service in western Europe. It was also key for our products to adapt to their languages, Dutch and French. Three years later, the partnership is still going strong.
Maxeda DIY originally set out to replace their product search and discovery vendor for one that followed MACH principles, allowing them to better keep up with the evolving times.
At that time, they were leveraging a dated, monolithic ecommerce platform.
Simultaneously, the team was also unimpressed with the subpar search results their current search solution provided, which caused a poor customer experience even for the most common of queries.
Maxeda DIY originally set out to replace their product search and discovery vendor for one that followed MACH principles, allowing them to better keep up with the evolving times.
At that time, they were leveraging a dated, monolithic ecommerce platform.
Simultaneously, the team was also unimpressed with the subpar search results their current search solution provided, which caused a poor customer experience even for the most common of queries.
Merchant Intelligence arms ecommerce teams with actionable insights and AI-driven predictive analytics that allow them to more easily connect the dots.
“When Constructor launched the A/B testing feature, that was a huge breakthrough for us,” Oleksandra says. “Previously, there was a lot of talk internally about how to improve product rankings even more. We were never able to A/B test rankings. Now we have a whole A/B testing project that’s scheduled until mid-2024. It’s dedicated to help find the best cocktail of rules to provide our customers with the best results.”
Merchant Intelligence arms ecommerce teams with actionable insights and AI-driven predictive analytics that allow them to more easily connect the dots.
“When Constructor launched the A/B testing feature, that was a huge breakthrough for us,” Oleksandra says. “Previously, there was a lot of talk internally about how to improve product rankings even more. We were never able to A/B test rankings. Now we have a whole A/B testing project that’s scheduled until mid-2024. It’s dedicated to help find the best cocktail of rules to provide our customers with the best results.”
Overall, the Maxeda DIY team has been impressed with Constructor’s flexibility and willingness to meet them where they are throughout the partnership.
“We feel that the Constructor team listens to us. They’re ready to do their best to support us in our ideas,” Oleksandra says. “If we see that’s impossible, they’re willing to discuss how we can make it or something similar happen and adjust to our needs. Basically, they’re not closed off to finding a solution. That’s amazing.”
Overall, the Maxeda DIY team has been impressed with Constructor’s flexibility and willingness to meet them where they are throughout the partnership.
“We feel that the Constructor team listens to us. They’re ready to do their best to support us in our ideas,” Oleksandra says. “If we see that’s impossible, they’re willing to discuss how we can make it or something similar happen and adjust to our needs. Basically, they’re not closed off to finding a solution. That’s amazing.”