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Bonobos Rapidly Transforms Product Search & Discovery Experience with Minimal Engineering Costs

+92 %

Recommendations
Conversions

Industry

Menswear

Headquarters

New York City, New York, USA

Solutions

Search, Autosuggest, Browse, Recommendations

+92 %

Recommendations
Conversions

“With Elasticsearch, we struggled to provide our customers with an advanced, enjoyable product discovery experience, and other vendors struggled to provide value during sales conversations. Constructor changed that. Not only did they provide actionable insights about our site during the sales process, but their entire product discovery platform allowed us to provide personalized results for all our users while actually optimizing for business results we care about."

Britt Ballard

Senior Director of Engineering, Bonobos

Go to the Results

As a fast growing digitally native brand with an expanding catalog and a growing multi-channel strategy, the team at Bonobos knew their product discovery experience needed to look and feel as good as the clothes they sell.

They also knew that providing customers with a lightning-fast & personalized search, browse, and recommendations experience was a low-hanging-fruit opportunity that would give users a premium experience while lifting revenue.

Go to the Results

As a fast growing digitally native brand with an expanding catalog and a growing multi-channel strategy, the team at Bonobos knew their product discovery experience needed to look and feel as good as the clothes they sell.

Go to the Results

Constructor approached product discovery challenges differently.

Bonobos then entered Constructor's "Proof Schedule". After installing a Beacon and sharing a product feed, Bonobos was able to confirm empirically that Constructor was different... and much better. The Beacon gave Bonobos a panoramic overview of how Constructor’s ML-backed product discovery tools would provide their users with amazing on-site experiences while optimizing for their critical business goals.

The only problem? Black Friday was approaching fast and there was little time left for implementation.

+9 %

in search revenue

+6 %

in Browse conversions

+92 %

in Recommendation conversions

+22 %

in Recommendations AOV

Bonobos, the archetype of the DNVB category, lives and breathes online clothes shopping.

As a fast growing digitally native brand with an expanding catalog and a growing multi-channel strategy, the team at Bonobos knew their product discovery experience needed to look and feel as good as the clothes they sell.

As a fast growing digitally native brand with an expanding catalog and a growing multi-channel strategy, the team at Bonobos knew their product discovery experience needed to look and feel as good as the clothes they sell.

Their current product discovery solution was built in-house on Elasticsearch, and it worked well for a time. But it also had some major issues.

Long tail queries weren’t handled properly. There
was no personalization. Autocomplete and
recommendations needed to be maintained
separately.

Where Constructor Comes In

After hearing Constructor talk about powering the exact customer experience they hoped for, while also optimizing for the specific metrics they cared about, they were interested.

Since implementing Constructor, Bonobos has seen a considerable return on their investment.

Is there room for improvement with your current search vendor? Find out.

Book a Demo

Bonobos Rapidly Transforms Product Search & Discovery Experience with Minimal Engineering Costs

Bonobos, the archetype of the DNVB category, lives and breathes online clothes shopping.

As a fast growing digitally native brand with an expanding catalog and a growing multi-channel strategy, the team at Bonobos knew their product discovery experience needed to look and feel as good as the clothes they sell.

As a fast growing digitally native brand with an expanding catalog and a growing multi-channel strategy, the team at Bonobos knew their product discovery experience needed to look and feel as good as the clothes they sell.

Their current product discovery solution was built in-house on Elasticsearch, and it worked well for a time. But it also had some major issues.

Long tail queries weren’t handled properly. Therewas no personalization. Autocomplete andrecommendations needed to be maintainedseparately.

Where Constructor Comes In

After hearing Constructor talk about powering the exact customer experience they hoped for, while also optimizing for the specific metrics they cared about, they were interested.

Since implementing Constructor, Bonobos has seen a considerable return on their investment.

Is there room for improvement with your current search vendor?​ Find out.

Book a Demo

Long tail queries weren’t handled properly. There
was no personalization. Autocomplete and
recommendations needed to be maintained
separately.

Is there room for improvement with your current search vendor? Find out.